9 Cool Black Friday Software Deals for Marketers

If you're searching for Black Friday Software Deals for Marketers in 2023 – you have come to the right place. And Cyber Monday too of course! Let the deals begin.

9 Cool Black Friday Software Deals for Marketers
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Image by Patrick Fore, Unsplash


Posts on this blog contain affiliate links, which means we receive a small commission at no cost to you, if you purchase through a link in this article. 

Every year, the internet is flooded with offers in the lead up to Thanksgiving. And I get a lot of great deals come through my inbox from companies I love and recommend. So, why not share? I've rounded up some of my favourite Black Friday deals to share with you. And check back in as we will be updating this post right up until Black Friday as deals get announced!

I must admit, I haven't always been a huge fan of Black Friday or Cyber Monday. It's more an American thing than Australian, and up until the last couple of years most Australians viewed it as a foreign concept. But that's changed and in 2023, bargains and deals are needed more than ever as the cost of living (and running a business) rises.

Remember the days of frenzied real-life sales? Hello Boxing Day Sales in Australia, I'm looking at you.

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My introduction to Black Friday has been as a marketer over the past few years. I needed to buy/use software to streamline and automate various parts of my business – and much of it was expensive. As an Australian, buying US-based software can become expensive, especially with our exchange rate. So, I learned to watch out for deals and specials online. Enter Black Friday.

Now, you may ask, what is Black Friday vs Cyber Monday? It's probably not that important. One seems to run into the other these days. But, if you're looking for a definition, then here is one for you:

Black Friday is generally focused on newer, big-ticket items and there's an in-store shopping focus as well. There's loads of online shopping to be had as well.

Cyber Monday was started as a way to promote tech deals and smaller items. Usually, it relates to online sales, but the offers merge into offline too. I think it was introduced to extend the Black Friday fun past the weekend {wink}.

But the rules aren't defined and really, anything goes, so watch your favorite brands online for deals in mid-late November.

Below are my go-to software and tool companies that have offered deals for the holiday season. I could have added 27 Black Friday Deals but these are my favourites!

Enough said about all that. Let's jump in and share some Black Friday (and Cyber Monday deals for you).

Black Friday Software Deals to Love!

Ready? Let's do this:

1. Tube Buddy

Are you a budding YouTube Creator? You no doubt get the highs and lows that come with channel growth and content creation. That's why I'm super excited to share a special offer for a tool that's revolutionized my YouTube experience: Tube Buddy.

Why Choose TubeBuddy?

  • A Partner in Growth: TubeBuddy isn't just a toolset; it's a comprehensive AI-powered suite designed to dynamically optimize your videos and boost your channel's reach.
  • Effortless Shorts Strategy: Want to capitalize on YouTube Shorts? TubeBuddy's AI suggests the best Shorts to create based on trending topics, giving your channel even more ways to grow.
  • Streamlined Channel Management: Overwhelmed by the operational side of things? TubeBuddy's bulk processing, scheduling, and publishing features are here to save the day.

Don't miss this golden opportunity to supercharge your YouTube career with Tube Buddy and get more video views!

Tube Buddy's Black Friday Software Deals:

Access Top AI Tools with TubeBuddy’s BEST Annual Sale

Experience the full power of TubeBuddy by upgrading your account with their best deal of the year. Upgrading to PRO or LEGEND unlocks the most advanced AI-powered features, giving you unparalleled insights and tools for channel growth.

  • For a limited time, you can get 40% off ANY TubeBuddy license.
  • Simply use code ALL40 at checkout and save 40% off ANY monthly, or annual, license!
  • Promo valid 11/22 – 11/29/23.

Get started with Tube Buddy via the button below:

2. Tailwind

As you might remember from this post Tailwind is my absolute favorite tool for Pinterest/Instagram. If you haven’t tried Tailwind yet, now is the time! And they have a great deal for you.

Tailwind's Black Friday Software Deals:

Tailwind's Black Friday campaign starts NOW (from November 14th) with an EARLY BIRD DEAL:

1. Early bird offer for 50% off Tailwind annual plans (new subscribers only). To claim the discount, you should signup for a free plan using my affiliate link here after November 14th and before November 27th (US time). You're eligible for 50% off any Tailwind Annual Plan by using my link, which may result in me earning some extra $$ at no cost to you (affiliate link).

3. SmarterQueue

SmarterQueue is a powerful and user-friendly social media scheduling tool. With content discovery, smart scheduling, recycling, and analytics, you can grow your business and brand faster and more easily than ever before.

SmarterQueue's Black Friday Software Deals:

The team at SmarterQueue have a Black Friday offer for all new customers over the Black Friday/Cyber Monday weekend (from Friday 24th November through to Monday November 27th, 2023), with the following deals:

• 30% off all SmarterQueue monthly plans, for 6 months
• 40% off all SmarterQueue yearly plans, for the first year
• Black Friday weekend only, we're offering even more affordable plans starting from only $3.50 per profile.

This means everyone can benefit from SmarterQueue's features, no matter how small their business, or how limited their budget. Meaning you’ll capture maximum affiliate income from your audience. This Black Friday, there’s a SmarterQueue plan for everyone!

Note that you don't need a special promo code. The offer will automatically be applied to all trial signups from Black Friday through Cyber Monday. Yay!

4. Animoto

Animoto is an another awesome video tool that is perfect for small businesses who want to create social content. Filled with easy to edit templates, and everything from cool soundtrack music to fonts… it's a great tool for your video kitbag.

Animoto's Black Friday Deal

In 2023, Animoto are offering 40% off on Annual Professional and Teams Plans. Please see more details below and don't miss out on sharing this opportunity with your audience!

  • Use the link below and enter the code: FRIDAYSALE at checkout to grab the deal.
  • Start Date: November 13th, 2023
  • Expiration Date: November 26th, 2023

5. Semrush

Semrush is my go-to tool for SEO and it is what has helped my blog grow in traffic over the years! It's your secret weapon if you are looking to improve your SEO rankings (and so much more).

Semrush's Black Friday Deal

Semrush is offering 30% off their annual plans (for newbies and small teams through to agencies and mid sized businesses.


Buy 3 months of Pro and get 3 months of their Content AI feature for free (an AI tool that helps you create SEO-friendly content in one click!).

6. Monster Insights

Monster Insights have offered a huge discount on their software annually, and this year is no different! years). MonsterInsights is the best Google Analytics Plugin for WordPress and is my go-to for tracking the performance and tracking on my blog.

Monster Insight's Black Friday Deal

Monster Insights is offering up to 70% OFF until Friday, November 24th, at 11:59pm EST.

7. WP Tasty

WP Tasty is an amazing suite of plugins for bloggers and websites – especially those sharing visual content! Here's a quick roundup of the four plugins in their package under “WP Tasty”:

  • Tasty Roundups – The easiest way to quickly create SEO-friendly roundup posts
  • Tasty Links – Increase affiliate revenue by auto-linking internal and external keywords
  • Tasty Pins – Optimize images to gain organic traffic and Pinterest popularity (I use this all the time on my blog and LOVE it!).
  • Tasty Recipes – Publish beautiful, reader-friendly recipes that rank

WP Tasty's Black Friday Deals

WP Tasty are offering the following deals on their plugins:

  • All Access: $150 off
  • Pro: $100 off
  • Plus: $60 off
  • Basic: $50 off

Check out their plugins on the deal below:

8. Siteground

Siteground is the hosting service that I used to host my website. Since switching to them 2 years ago, my site has had excellent “up” time and their pricing and plans are super affordable. They also have excellent CDN, and security features, some of which are affordable add-ons. The icing on the cake? Their team is SUPER helpful always available on chat. If you're looking for a new hosting provider (or to switch to one) then consider Siteground.

Siteground's Black Friday Deals

Get up to 85% off hosting plans with Siteground's Black Friday offer! It's the best pricing I have seen for them so far.

9. Jotform

Jotform allows you to be more productive (and do less work) with powerful forms that use conditional logic, accept payments, generate reports, and automate workflows.

Jotform's Black Friday Deals

If you need forms for your business, check out their Black Friday landing page and get 50% off all annual Jotform plans…. and get more forms, storage, submissions, and features!

10. Bonus Offer

While this is not (I repeat not) a Black Friday Deal, it is an exclusive offer to try Canva Pro with all the additional Pro features and Magic (AI) capabilities, full library of assets (photos, images, videos, animations, illustrations, audio and video) and more!

As a Canva Verified Expert I can offer an exclusive 45-day extended trial of Canva Pro so you can test out the full visual suite of features.

Try Canva Pro

To access Canva Pro, use my link below and then follow the prompts in your Canva account:

Enjoy the Friday Software Deals!

If you're a fan of Black Friday (buying all the things) or even if you avoid it, be sure to check out the deals below in case they can help save you time and resources… who doesn't want more hours back in the day?

Cool Black Friday Software Deals for Marketers
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Image by Patrick Fore, Unsplash
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.
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