9 Cool Black Friday Software Deals for Marketers

If you're searching for Black Friday Software Deals for Marketers in 2021 – you're in the right place. And Cyber Monday too of course!

Each year, we are flooded with offers, announced over a week or so around Thanksgiving, so I've rounded up some of my favourites to share with you again. Get ready to save with these Black Friday deals.

9 Cool Black Friday Software Deals for Marketers
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Image by Patrick Fore, Unsplash


Posts on this blog may contain affiliate links, which means we receive a small commission at no cost to you, if you purchase through a link in this article. 

I must admit, I haven't always been a huge fan of Black Friday or Cyber Monday. It's a very “US of A” thing, and up until the last couple of years most Australians viewed it as a foreign concept. But that's starting to change and in 2021 it's more obvious than ever as we are in a situation where online shopping has become the norm, not the exception. We are now ninjas at all the online things!

We do have crazy, frenzied sales in Australia. Hello Boxing Day Sales, I'm looking at you.

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My introduction to Black Friday has been as a marketer over the past few years. I needed to buy/use software to streamline and automate various parts of my business – and much of it was expensive. As an Australian, buying US-based software can become expensive, especially with our exchange rate. So, I learned to watch out for deals and specials online. Enter Black Friday.

Now, you may ask, what is Black Friday vs Cyber Monday? It's probably not that important. One seems to run into the other these days. But, if you're looking for a definition, then here is one for you:

Black Friday is generally focused on newer, big-ticket items and there's an in-store shopping focus as well. There's loads of online shopping to be had as well.

Cyber Monday was started as a way to promote tech deals and smaller items. Usually, it relates to online sales, but the offers merge into offline too. I think it was introduced to extend the Black Friday fun past the weekend {wink}.

Basically the two types of sales put together lets everyone shop and grab deals over a longer period. Think of it as the start of Christmas shopping. And hey, this year being what it is… why not. Bring on Christmas.

These are some of my go-to software and tool companies (including a little something special from moi!) that have offered deals for the holiday season. I could have added 27 Black Friday Deals but these are my favourites!

Enough said about all that. Let's jump in and share some Black Friday (and Cyber Monday deals for you).

Black Friday Software Deals to Love!

Ready? Let's do this:

1. Visual Content Made Easy

Visual Content Made Easy Black Friday Software Deals for Marketers -
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I'm excited to share my own Black Friday/Cyber Monday deal this year. We've just opened the doors again to Visual Content Made Easy, my program designed to help non-designer marketers and business owners to create amazing visual content, quickly and easily. But this time there's a twist. I've added a NEW Canva Template library to the training – with over 300+ Canva Templates and growing every month.

Visual Content Made Easy is the perfect triad of Training + Templates + Ideas for visual content… the right mix to help non-designers and small business owners save time, and create stunning visuals like a pro.

Find out more about Visual Content Made Easy here! – and what my happy small biz owners, social media managers, virtual assistants and more have to say about it!

Socially Sorted's Black Friday Deal for Visual Content Made Easy

Visual Content Made Easy has been reduced from $497 to $297 for a one-time payment that gives you access for the life of the program. In 2022, this program will move to a membership subscription paid annually, so this is the best time to grab it now (with no more to pay). And there's a Black Friday Deal to sweeten the deal:

  • You pay only $297 (one-time payment, no annual renewal).
  • Use Black Friday code: GRATEFUL for an additional $50 off the full payment price (sorry this is not valid on 2-part split payment plan).

2. PlaceIt

PlaceIt is an awesome mock-up software tool that I use a lot to display products and physical items – everything from laptop mockups for digital products, to Tshirt mockups and mugs. They also have a huge range of digital design templates too.

The PlaceIt Black Friday Software Deal:

Placeit is having a Cyber Monday sale, ending on the 30th of November. They are significantly lowering the price of the annual subscription during that period, with a 50% discount. Grab it while you can and start creating cool mockups!

3. Short Pixel

Short Pixel is an affordable, effective image optimization tool for your website. If you have a ton of visual content on your site it's worth using this tool to reduce the file size of what you are loading on to it!

Short Pixel's Black Friday Offer:

Short Pixel is offering a 5x Black Friday deal in case you want to buy more one-time credits. That's 5 times the amount of credits for the same price! The offer is valid from November 26, 0:00AM to November 29, 11:59PM, New York time.

4. Fabulous Lifetime Deal on DepositPhotos Stock Photos

9 Cool Black Friday Software Deals for Marketers! App Sumo Depositphotos Deal
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Grab these stock photos at an insane price.

Even if you don't think you will use them straight away, snapping up the annual DepositPhotos deal is a smart move. They roll this out every year or so via App Sumo, and I know a lot of friends (myself included) who snap up a pack of stock images every time. Then they are sorted for images, for the rest of the year!

DepositPhotos Black Friday Software Deal with AppSumo:

You'll get access to:

  • 100 stock photo and vector image downloads of ANY size (small, medium, and large)
  • Unlimited stacking
  • Credits that never expire (oh yes!)
  • All images are royalty-free and come with a Standard License (which means that you can use them commercially for social media posts, graphic designs, ebook covers, etc. without any attribution. Just note that you are not allowed to resell images.)

5. Tailwind

Cool Black Friday Software Deals for Marketers - Tailwind Black Friday Offer
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As you might remember from this post Tailwind is my absolute favorite tool for Pinterest/Instagram. If you haven’t tried Tailwind yet, now is the time! 

Tailwind's Black Friday Software Deals:

Tailwind's Black Friday campaign starts on Friday, Nov. 26 – for an extra 50% off Tailwind annual plans. To claim the discount, you should signup for a free plan using this link. This is my affiliate link. You're eligible for 50% off any Tailwind Annual Plan by using my link, which may result in me earning some extra $$ at no cost to you!

Note: you must upgrade before Nov 29. The Offer is for new paid subscribers only. This offer ends at 11:59 pm CT on November 29, 2021.

6. SmarterQueue

Cool Black Friday Software Deals for Marketers - Smarterqueue Black Friday Deal
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SmarterQueue is the most powerful and user-friendly social media scheduling tool. With content discovery, smart scheduling, recycling, and analytics, you can grow your business and brand faster and more easily than ever before.

SmarterQueue's Black Friday Software Deals:

The team at SmarterQueue have a Black Friday offer for all new customers over the Black Friday/Cyber Monday weekend, with up to 30% off all plans:

  • 30% off your first year (paid annually)
  • 20% off your first year (paid monthly)
  • If a visitor starts a free trial between Friday, November 26th and Monday, November 29th, they have until the end of Sunday December 5th to take advantage of the Black Friday offer before it expires.

Note that you don't need a special promo code. The offer will automatically be applied to all trial signups from Black Friday through Cyber Monday. Yay!

7. Podia

Cool Black Friday Software Deals for Marketers - Podia Black Friday Deal
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I have looked a lot of course creation and membership platforms. A loooooooot. Like 3,279 take-away coffees kind of “a lot”. I've looked at every angle from price to ease of use to functionality and value for members.

And I decided to host my courses on Podia to host my course Visual Content Made Easy (see no 1 for my Black Friday Deal!). Why Podia? A few reasons, and then we will get to their awesome offer:

  • full hosting of videos plus you can add any type of media
  • unlimited students for a really affordable price (other tools charge extra per student for add-ons and I wanted an all in one on whatever plan I chose).
  • a membership platform (Shaker Plan only) with ability to bundle up products.
  • email marketing should you need it (plus it integrates with other email providers like Active Campaign, Mailchimp, Convertkit etc).
  • a really (really) cool messenger feature that allows you to message people via sales pages or message your students. This alone usually costs thousands (it works like Intercom, which is where the “it costs thousands” part comes from).
  • super easy (and slick) landing page builder. In fact you can build and host an entire website just using Podia's builder. It's not the level of Divi or Elementor but it's perfect for any one that needs to create a nice looking landing page or sales page. I've built a few of these before and I found it quite intuitive to build with.
  • and lots more. I love Podia, can you tell?

Podia's Black Friday Software Deals:

From November 26-29 (specifically from 12:00am ET on Black Friday (11/26) until 11.59pm ET on Cyber Monday, new customers who sign up to Podia unlock a 10% discount PLUS 50% off their first two months.

It's a great deal if you are considering starting an online course. Podia is a great place to start!

8. Wave.video

Cool Black Friday Software Deals for Marketers - Wave.video Black Friday Deal
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I have been a long time user of Wave.video and they have a ridiculously affordable deal via App Sumo.

Wave have been adding more and more functionality to their video editor, including

  • 1,000 templates and 200 million video and photo stock assets for great videos!
  • Brand kits to add brand colors, fonts, logos and graphics.
  • Ability to add effects like collages, frames, borders, color gradients, and more!
  • Export options – export as an MP4 or as a GIF or static image. This means you can make GIFs, memes, video thumbnails and more!
  • Turn any text into a video with Wave's AI tools – even turn text into a voiceover with text to speech option.
  • Add captions to your videos – you can change the caption style, font, and color
  • resize videos to other platform sizes in one click.
  • Host videos on Wave's cloud hosting – store, embed and distribute your videos easily.
  • Build customizable landing pages for your videos.
  • and so, so much more!

Wave.video's Black Friday Deal:

The Wave bundle is a joint offer with Animatron Studio (their sister company). You get:

  • Lifetime access to Wave.video and Animatron Studio
  • All future Pro, Creator, and Business Plans updates
  • Only for Wave.video editor, Wave.video hosting, Animatron Studio users who do not have existing accounts.
  • 60-day money back guarantee, no matter the reason.
  • Massive savings at $59 for the lifetime deal!
  • Expires on Cyber Monday.

This is a STEAL, even by Black Friday standards. I have used Wave for years and you this is worth every penny!

9. Animoto

Animoto is an another awesome video tool that is perfect for small businesses who want to create social content. Filled with easy to edit templates, and everything from cool soundtrack music to fonts… it's a great tool for your video kitbag.

Animoto's Black Friday Deal

The Animoto Black Friday Deals are as follows:

  • The Black Friday offer, for 40% off, is live until December 7th, 2021. Use Code: bfholiday40 at this link.
  • The Cyber Monday offer, for 40% off, is live until December 7th, 2021. Use Code: cmholiday40 at this link.

Both offers are only valid on the Annual or Professional Plus plans.

BONUS! Group Leads Black Friday Deal

I have been using Group Leads for over a year now to manage my Facebook Groups and I'd be lost without it. It helps to collect email addresses (integrated with your chosen autoresponder/email provider) and allows you to send instant messages to people you add to your group as well as bulk approvals (or approvals based on set criteria) and more.

One of the best features for me is the ability to collect all the responses to my Facebook Group entry questions and save them into a spreadsheet. It's SUCH valuable data. I have tried to collect this information manually in the past and it's a royal pain. Now I have valuable data about my group members to help me provide value to the group.

Group Lead's Black Friday Deal

Group Leads are currently offering 30% off new accounts.

Use this link for Groupleads, then use the coupon code: BFGROUPLEADS at checkout to get 30% discount.

Phew! That's a lot of Black Friday Software Deals!

Tell me, are you a fan of Black Friday (buying all the things) or do you avoid it and refuse to buy anything at all, staying away from the crowds, online and off?

Cool Black Friday Software Deals for Marketers
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Image by Patrick Fore, Unsplash
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.
Black Friday Software Deals for Marketers
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