9 Cool Black Friday Software Deals for Marketers

If you're searching for Black Friday Software Deals for Marketers in 2020 – you're in the right place. And Cyber Monday too of course!

Each year, we are flooded with offers announced over a week or so around Thanksgiving, so I've rounded up some of my favourites to share with you for the second year running. Get ready to save with these Black Friday deals.

9 Cool Black Friday Software Deals for Marketers
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Image by Patrick Fore, Unsplash


Posts on this blog may contain affiliate links, which means we receive a small commission at no cost to you, if you purchase through a link in this article. 

I must admit, I haven't always been a huge fan of Black Friday or Cyber Monday. It's a very “US of A” thing, and up until the last couple of years most Australians viewed it as a foreign concept. But that's starting to change and in 2020 it's more obvious than ever as we are in a situation where online shopping has become the norm, not the exception. We are now ninjas at all the online things!

We do have crazy, frenzied sales in Australia. Hello Boxing Day Sales, I'm looking at you.

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My introduction to Black Friday has been as a marketer over the past few years. I needed to buy/use software to streamline and automate various parts of my business – and much of it was expensive. As an Australian, buying US-based software can become expensive, especially with our exchange rate. So, I learned to watch out for deals and specials online. Enter Black Friday.

Now, you may ask, what is Black Friday vs Cyber Monday? It's probably not that important. One seems to run into the other these days. But, if you're looking for a definition, then here is one for you:

Black Friday is generally focused on newer, big-ticket items and there's an in-store shopping focus as well. There's loads of online shopping to be had as well.

Cyber Monday was started as a way to promote tech deals and smaller items. Usually, it relates to online sales, but the offers merge into offline too. I think it was introduced to extend the Black Friday fun past the weekend {wink}.

Basically the two types of sales put together lets everyone shop and grab deals over a longer period. Think of it as the start of Christmas shopping. And hey, this year being what it is… why not. Bring on Christmas.

Enough said about all that. Let's jump in and share some Black Friday (and Cyber Monday deals for you). I have 9 for you, but I'll add any that I forget as sometimes deals are launched very late or for one day only. So it could end up being a dynamic changing post.

One caveat: These are tools and companies and partners that I love. I love the tool or software, have used it or recommend it to my audience. I'm not dragging in any old deals I can get my hands on. These are my go-to software and tool companies that have offered deals for the holiday season. I could have added 27 Black Friday Deals but these are my favourites!

Black Friday Software Deals to Love!

Ready? Let's do this:

1. Wave.video – Video Software

9 Cool Black Friday Software Deals for Marketers! - Wave Video
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Wave is offering a sweet discount for all of their plans!

My favourite social video tool, Wave has recently announced a pretty sweet deal for Black Friday. See below!

But a quick recap for those of you that haven't heard me harping on about Wave. The software already includes an easy-to-use editor, with a huge library of stock footage (photos and video) in the millions, slick audio files and great templates and editing features that any novice can use.

But recently they have added a whole host of new features like captioning on videos, video hosting, video landing pages and funnels with links and calls to action. Even if you don't grab the Black Friday Deal it's worth taking Wave for a spin on the free plan as you can do a lot to get started. But for the price they are offering, why not just grab Wave in all of her glory.

So what is the deal? Here it is…

Wave's Black Friday Software Deal:

Use this link to buy Wave + use the code WXX_BF2020 at checkout for 60% off all plans. Yes, ALL plans.

When? It runs from November 26 to November 30, 2020. So be sure to grab it!

2. Easil

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Easil is one of my go-to tools for visual content creation. They don't discount their tool often as it's already so well priced (seriously, if you work in teams it's one of the best priced DIY design tools out there so they don't really need to). So if you're thinking about levelling up your design skills, then I'd snap this up while you can.

Easil's Black Friday Offer:

Easil is offering 30-50% Off All Easil Plans. All you have to do is Subscribe to Easil during their Black Friday/Cyber Monday sale, and you'll receive an ongoing discount of 30% on Plus Plans and 50% on Edge plans! Use the codes below.

This offer is applicable to multiple team members, and monthly and annual subscriptions (say whaaaaaat?). So if you want to get your whole team using software that has some of the fabulous team-based features like brand locking and permissions, then you're in luck – go for the Plus plan.

To grab the offer, use the link below and use these codes:

  • 50-OFFEDGE for 50% off Edge Subscriptions and
  • 30-OFFPLUS is for 30% off Plus & Team Subscriptions

Note: the Edge Plan is perfect for hospitality or retail businesses as it has thousands more pro-quality, industry specific templates, print discounts and more).

When? It runs from November 26 to November 30, 2020. So be sure to grab it!

3. Social Media Manager School by Agorapulse

Social Media Managers School offer for Black Friday
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The Social Media Manager School – Free Access has a library of continually growing FREE social media and marketing lessons to polish and expand your social media skills and business.

Social Media Manager School's Black Friday Offer:

Right now, you can get lifetime access to more than 70+ hours of training from popular social media experts, such as Kim Garst, Jay Baer, Stephanie Liu, Ian Cleary, Dustin Stout, Mike Allton, Steve Dotto, Mark Schaefer, Andrea Vahl, Jeff Sieh, Donna Moritz (that's me) and many more!

4. Fabulous Lifetime Deal on DepositPhotos Stock Photos

9 Cool Black Friday Software Deals for Marketers! App Sumo Depositphotos Deal
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Grab these stock photos at an insane price.

Even if you don't think you will use them straight away, snapping up DepositPhotos deal is a smart move. They roll this out every year or so, and I know a lot of friends (myself included) who snap up a pack of stock images every time. Then they are sorted for the rest of the year!

DepositPhotos Black Friday Software Deal with AppSumo:

You'll get access to a library of 100+ million Freelance and Agency Plans, and High quality content from photography professionals around the world.

5. Tailwind

Tailwind offer for Black Friday
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Tailwind is offering one of their best offers ever to boost your Pinterest and Instagram Marketing!

As you might remember from this post Tailwind is my absolute favorite tool for Pinterest/Instagram. If you haven’t tried Tailwind yet, now is the time! As a Tailwind partner, I get the exclusive scoop that there’s a huge sale around the corner for Black Friday — Cyber Monday. 

All you need to do to get the deal is make sure you start your free trial using my affiliate link before November 27th. You’ll get 50% off an annual Plus Plan, and by using my link, I’ll make some extra $$ at no cost to you! Grab the link below.

Tailwind's Black Friday Software Deals:

For their Black Friday/Cyber Monday promotion, users can get 50% off an upgrade to an annual Plus Plan between November 27th to 30th.

What do you need to do? Just sign up for a free trial of Tailwind using my affiliate link below. You need to start your trial before November 27th to be eligible.

6. HeySummit (Summit Software)

Hey Summit - Black Friday Software Deals for Marketers
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Thinking of running a Summit? I've been a speaker at a lot of summits over the past few years and one of my favorite platforms is HeySummit. It is just a great experience as a presenter and user (I have watched a lot of sessions too).

HeySummit is well-priced to begin with. But when you add in their Black Friday offer, it's awesome!

HeySummit Black Friday Deals

HeySummit is offering some fantastic Get Ready for 2021 Pricing . As a partner, I can share with you this fabulous discount on all annual plans:

– Basic Plans: $174 (normally $349)
– Professional Plans: $574 (normally $1,149)
– Business Plans: $1,1749.50 (normally $3,499)

That’s right, it's basically HALF OFF their regular plans. Until December 12th!

7. Group Leads

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Group leads is a new tool in my toolkit, but I am LOVING it. It's a Google Chrome plugin that gives you a bunch of ways to manage your Facebook Group including collection of email addresses into your email provider, instant messages to new members, bulk approvals (or approvals based on set criteria) and more.

One of the best features for me is the ability to collect all the responses to my Facebook Group entry questions and save them into a spreadsheet. I have tried to collect them manually in the past and it's a royal pain! Now I have valuable data about my group members to help me provide value to the group

Group Leads Black Friday Offer:

Group Leads are offering the change to any of the Group Leads Yearly or Lifetime Plans at 50% off. Just use the link below and add the code BF2020.

8. SmarterQueue

A late addition but a good one. SmarterQueue has a Black Friday offer for all new trial signups. Smarterqueue is a great tool for queueing your content and never running out of things to post!

9 Cool Black Friday Software Deals for Marketers
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SmarterQueue's Black Friday Software Deals:

SmarterQueue is offering the following 2019 Black Friday Deals for new trial signups:

  • 40% off annual plans for LIFE.
  • 30% off monthly plans for 6 months.
  • also 10% off for existing monthly customers who upgrade to annual.

9. Podia

Podia Course Creation Software - Black Friday Deals
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I have looked a lot of course creation and membership platforms. A loooooooot. Like 3,279 take-away coffees kind of “a lot”. I've looked at every angle from price to ease of use to functionality and value for members.

And recently I decided to run with Podia to host my upcoming course release (you can get on the waitlist here). Why Podia? A few reasons, and then we will get to their awesome offer:

  • full hosting of videos plus you can add any type of media
  • unlimited students for a really affordable price (other tools charge extra per student for add-ons and I wanted an all in one on whatever plan I chose).
  • a membership platform (Shaker Plan only) with ability to bundle up products.
  • email marketing should you need it (plus it integrates with other email providers like Active Campaign, Mailchimp, Convertkit etc).
  • a really (really) cool messenger feature that allows you to message people via sales pages or message your students. This alone usually costs thousands (it works like Intercom, which is where the “it costs thousands” part comes from).
  • super easy (and slick) landing page builder. In fact you can build and host an entire website just using Podia's builder. It's not the level of Divi or Elementor but it's perfect for any one that needs to create a nice looking landing page or sales page. I've built a few of these before and I found it quite intuitive to build with.
  • and lots more. I love Podia, can you tell?

Podia's Black Friday Software Deals:

From November 27-30, Podia is offering 15% off:

  • For all trials upgrading to any paid plan during this period. If you’re new to Podia, this is the perfect time to start! 
  • For all existing customers upgrading from their Mover plan to our Shaker plan during this period. Take advantage of amazing Shaker benefits like memberships, affiliate marketing, and more.  
  • For all existing customers upgrading from monthly billing to annual billing during this period. You’ll get two months free by switching to an annual plan, PLUS the 15% off! So essentially that's almost 30% off overall, just saying.
  • For all team member seats added during this period. Add a seat for your teammate, virtual assistant, designer, or anyone else. Heck, at this price, bring the whole family! 

OK so I know I said 9 tools, but as per every other year, just when I think I've finished this post, another fabulous deal comes along. So here's a few more:

10. Monster Insights

Monster Insights is one of the best, most easy-to-use plugins for Google Analytics on a wordpress site. I use it all the time to make sense of my traffic and so much more!

Monster Insights' Black Friday Deal:

The team at Monster Insights are offering 70% off with the sale running from 23rd to 27th of November. It's a tiered approach to discounts so the higher the tier the more the savings (based on lisence type. They are also donating a portion of the sale to charity.

11. Quicc

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If you need to do captioning on your videos, then Quicc is a great tool for that. And they have a cool new search feature that allows you to search your entire library of videos to find content via keywords. Whhaaaaaat?

Quicc's Black Friday Software Deals:

For their Black Friday/Cyber Monday promotion, users can currently get the new Pro plan for $99/month. 

12. Active Campaign

The email service provider I use is Active Campaign. It's a great option on their Lite Plan if you want to get started with automations and take your time back a bit with email marketing. Comparable to other platforms like Ontraport, Drip and ConvertKit, I switched to Active Campaign more than a year ago and have been pretty happy so far.

Quicc's Black Friday Software Deals:

Active Campaign is offering 50% off for two months if you sign up before the end of November.

Phew! That's a lot of Black Friday Software Deals!

Tell me, are you a fan of Black Friday (buying all the things) or do you avoid it and refuse to buy anything at all, staying away from the crowds, online and off?

Cool Black Friday Software Deals for Marketers
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Image by Patrick Fore, Unsplash
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
Black Friday Software Deals for Marketers
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