STOP THE SOCIAL MEDIA PRESSES. Buffer and Feeddler are an item. I couldn't have dreamed up a more suitable couple to help me streamline my social media posting. When I heard that they had hooked up, I did a happy dance. In fact I was so happy that I ditched my just completed blog post to replace it with this one. Let me elaborate on why I am so happy…
I recently started to look at ways to really streamline my posting, for my own business and for the clients that I train in advanced social media strategy. I am not a fan of “automating” per se, but I am a fan of making my life easier. If you have been reading this blog you know that I believe in engagement with your community. But sometimes you gotta just take a break!
Being productive to me is super important. That is why I went on a mission to find the most efficient way for me to post great posts, tips and articles (those I create and a curation of others) to Facebook and Twitter, while still allowing live posting as much as possible.
Result? I found the holy grail of social media tools. Not Hootsuite. Or Tweetdeck. Not even Sprout Social (which I love, by the way). Instead, I now use the simplest of tools. Here they are:
1. Facebook Scheduler
This handy little tool is great for for scheduling my Facebook Posts throughout the week from right inside Facebook, changing them as needs be and allowing me to still post live and mix it up. More on that another time. It works for me to post within Facebook when I am posting for Facebook.
2. Buffer App
From the moment I met Buffer I loved it. I have already posted about it here. Let me have the Buffer guys explain what it is:
I love Buffer because:
- It allows me to post out my latest blog posts in different time zones when I am asleep (to cater for readers overseas)
- I can still follow up with RT thankyou/engagement tweets when I wake!
- I don't Buffer everything, but it allows me to plan my week ahead.
- I can Tweet immediately from Buffer or I can schedule it to post at the next available spot.
- I can easily change the times that my Buffer posts out at.
- Although I use it mainly for Twitter, it can also be used for Facebook and LinkedIn.
- I pay $10 per month to have unlimited posts and more platforms, but the basic version is great for a small business just starting out with these tools. It is one of the most reasonably priced apps that I know for what it does.
3. Feeddler Pro
My friend, Stylist and Professional Blogger, Nikki Parkinson, told me about Feeddler Pro one day as we were chatting while our sons finished soccer practice. Knowing that it is a wise woman who takes the advice of Nikki (especially when it comes to Apps), I immediately downloaded it on to my iphone and hooked it up to my Google Reader account.
In a nutshell, Feeddler is the “most popular RSS Reader for iPad”. I was soon hooked on following my favourite blogs via RSS – it reduced my email clutter immediately. All my favourite blog posts in one place. On. My. Phone.
So, this is how my little system works:
- I subscribe to my favourite blogs on Google Reader. I follow about 30 social media and personal blogs. These blogs sync through to Feeddler Pro on my phone. I can read them easily. Anytime. Anywhere.
- If I am online, and I see a great post I love, I can easily add it to my Buffer to tweet out on Twitter, by clicking on the Buffer Extension that I have added to my desktop. The post will go out in the next allocated spot on my Buffer. Easy.
- I have added the Buffer Icon to my own blog, so that I can easily use Buffer to Tweet out my New Blog Posts as they go live….or at the next scheduled time slot.
- If I like a blog post, I can easily save it to Evernote from Feeddler Pro (where I file all my fave posts).
But there was something missing!
Until today, I couldn't Buffer directly from my RSS Feeds on Feeddler Pro by using my phone. If I could do that, then I would be in heaven. No copying links or flicking between apps. Flicking between Feeddler and Buffer was just a little bit clumsy.
And then Buffer Met Feeddler.
This morning, I pulled out my phone and added a couple of posts to Buffer. And no sooner could I say “I wish it was linked to Feeddler”, a tweet caught my eye from one of the co-founders of Buffer:
My reply may have been a little over-enthusiastic. But, hey, I have two kids. I have about as much time to Tweet as I do to finish sentences or make my own breakfast some days. Leo may as well have just told me that I had just won a week away at a resort with a private chef and massage therapist.
And the response I was soooo looking for:
So how does the integration work?
If you haven't already loaded up Feeddler on to your smartphone, do so. (I recommend Feeddler Pro as it allows you to post to Evernote and read posts offline) If you already have it there, remember to do an update to get the new Buffer integration .
Then do the following:
I love it. It has made my posting so so so much easier now, in that I can top up my Buffer easily wherever I am, without any fuss.
What about you. Are you using Buffer, Feeddler or Both? What is your top tool for managing social media? If you use the tools above in combination, I would love to hear what you think!
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