Why You Must Tweet More Images and Other Awesome Twitter Facts [Infographic]

Think Twitter is not a Visual Platform? Think you don't need to Tweet Images?  Think Again.  

This infographic highlights some surprising stats about images on Twitter – and a range of other Twitter Facts you won't want to miss.

The guys at Linchpin SEO produced the fabulous infographic featured in this post. It highlights some stats that you will definitely want to consider when engaging on Twitter.

There are a number of takeaways from this infographic (and we will get to them) but here is the main one for me:

Tweets with Image Links Get 2x the Engagement Rate of Tweets without Images

We hear about images in terms of the very “visual” platforms like Facebook, Instagram, Pinterest, Google+ and YouTube,  but nobody talks much about how images are shared on Twitter.  We often think of it as being a very “text-based” platform, where images are not easily showcased.


Twitter actually showcases images in the Twitterfeed (Twitter Newsfeed).  I talked about this here in this post.  In the “Twitterfeed” means that they also show on your mobile and many of us like to tweet on our phones and iPads, right?

But did you know that images get 2 x the engagement of posts that don't include images? This is massive. Put simply, if you want to make your tweets stand out on the Twitter Feed, include more images in your tweets!

One way to easily tweet images from your website or elsewhere is to use Buffer (remembering to make sure you have permission to share the image, so it is always best to share your own image or images you created or own). Buffer highlight this little-known feature in this article – be sure to check out tip #2.

Other Takeaways from this Infographic: 
  1. Tweets with hashtags receive 2x More Engagement than those without hashtags.  Tweet this!
  2. Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.  Tweet this!
  3. When Followers are asked to Retweet, the Retweet Rate is 23x higher than average!  Tweet this!

Here is the infographic:

Infographic Source:  Linchpin SEO

Your turn!  Did you learn anything new from theses stats?  Do you think you will start posting more images on Twitter? Let me know in the comments below, and be sure to leave your Twitter @username so we can all follow you!  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.

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  1. Deanna

    Excellent post and thanks for the “how to’s” Shared!

    • Donna Moritz

      You are welcome and thanks for the share Deanna!

  2. Reneee

    Wow, so much info in one post! I think I have a twitter acct…but I’m not using it…so much to learn blogging…I’m still trying to get my Facebook page current….feeling overwhelmed….

    • Donna Moritz

      Hi Renee – definitely just focus on one thing first and go from there – usually (for most people) it is a blog (always set up your “home base first) and then for most people the first account after that would be Facebook. If you add any after that it depends on where you are best suited (video, images, text) and where your readers spend their time. For some people it will be Twitter, some Pinterest, some YouTube. One way you can get started with Twitter is to hook up your Facebook and Twitter feed – http://www.facebook.com/twitter (ie your facebook posts post to Twitter) – I would not recommend it long term but it can at least get some posts going and then start tweeting “live” as well. But don’t let it overwhelm you ha ha – simple is best. And if all else fails just focus on your blog and readers and that will build community and rest will sort it self out :o)

  3. Francene Stanley

    Great information. I didn’t know I could post a picture on twitter. I’ll look into that.

    • Donna Moritz

      Glad you discovered something new Francene! Yes, you can attach a photo when you write a tweet!

  4. Maria Beatriz Vivas

    I’m just a curious soul trying to figure out this whole social media thing… and was wondering, Do you know where the data for the infographics come from? cause it looks quite black and white or over simplified and from my experience around the subject of engagement through new media is usually not the case… rules and lists of do’s and dont’s will only get you so far, as they do not take into account the complexity of the interactions.

    • Donna Moritz

      Hi Maria – the stats are all via Buddy Media, now part of Salesforce. They are well known for doing extensive data analysis across social media platforms. I agree, engagement is complex, but there are definitely some great guidelines that help people get started – everyone has to work out their own way of doing things. Basic communication skills that you would use in the offline world in business work just fine on digital media – I always ask “What would I do or say if this person was standing in front of me” – the answer will usually be the same on social.

  5. Web Outsourcing Gateway

    Amazing facts about twitter, thanks for sharing Donna. We’ve been very challenge about how twitter will work for us. Now it is easier for us to balance our social media strategies. Unlike Google+ which attract viewers will large photos, twitter should have more engaging posts because of the limited characters that can be shared with the photo. Interaction may vary on the relevance of the 140 character(less) with the photo included in the tweet.

  6. narendranath prasanna

    this is very very useful information…. thanks alot



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