Canva Makes Image Creation Easy – New Design Tool for Visual Content

I have been waiting to announce this for a while. Behind the scenes I have been one of the lucky ducks who got to play with an awesome graphic design tool before its launch this week.  

It's called Canva, it's an Australian Startup, and they formally launched on 26th August, 2013.

Creating Your Own Images for Visual Content just got a whole lot easier.

I have said it before and I will say it again – there has been a massive shift to Visual Social Media,  and Canva's CEO, Melanie Perkins shares my sentiment.

“Effective graphic design is now more important than ever for both brands and individuals, particularly with the rising popularity of visual social media” she says “Canva makes it easy to create your own unique visual content”.

Canva Makes Image Creation Easy - New Design Tool for Visual Content -
  • Save

Canva Founders: Cliff Obrecht, CEO Melanie Perkins, and Cameron Adams

To my mind Canva fills up my image-creation kit bag.  Currently that kit bag contains awesome tools like PicMonkey and Instagram.  Canva has already taken its place alongside these other tools as a game changer.  With tools like this at our disposal, creating original images that drive traffic is now possible for everyone.

That includes You. Yes You. I know you are thinking “but I don't have a creative bone in my body”. Get over it. Trust me, with the right tool you do. You really do!

The Skinny on Canva

Canva is an Australian start up (winning!).  Their team consists of a clever, creative bunch of people who earlier this year raised $3 million in seed funding from renowned technology investors to create the design platform.  Canva allows anyone (not just designers) to create professional quality designs.

“Canva has re-imagined a world where design is simple, and every idea can be beautifully presented in print or online,” said Canva CEO Melanie Perkins. “Unlike traditional desktop design software, Canva is web-based and brings all the tools together in one place”.

Key Features of Canva

  • It's simple, online and free to use – no expensive software to install.
  • A library of more than 1 million photographs, images and fonts, including cut-out images and professional stock images.
  • The ability to collaborate online with others in your team and share your images with friends, clients and co-workers.
  • Option to upload your own images including logos, banners, icons and illustrations.
  • Designers can earn money by contributing their own graphic elements and layouts to Canva.
  • Canva's library is extensive with more than enough free design elements to create amazing designs.  But for those that want more, premium elements can be purchased for just $1 per element.

 Other reasons I love Canva:

  • Got your own branding colours? You can add the matching colour code right into Canva to create branded images.
  • You can create your own “blank canvas” using custom specifications.
  • It saves your work as you go – so you can focus on creating great images.
  • It is tablet-friendly – it works on your iPad as well as your laptop as well as your desktop

What Can You Create with Canva? 

To see how Canva works (and what you can create with it), check out their promo video:


I have been having fun creating a number of images with Canva while it was in development mode.  You may have seen some of them on my blog and social media sites…without realising it!

To run the program through its paces, I created this infographic.  Our design team at Socially Sorted is known for creating fabulous infographics but I wanted to see what was possible when it was me that created the infographic ”¦ photoshop or advanced tools. Just me and Canva. Check it out here.  As a tool for creating infographics from scratch, I can see a lot of potential, so watch this space.

Want in on Canva? 

Canva is being rolled out from this week to early-bird beta users – visit Canva here to get started with your account.   Will you join me?

What do you think of Canva?  Will you give it a test run?  Tell me what you think in the comments below! 

The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.

You May Also Like


  1. Areeba Siddique

    It’s superb! I have reserved my username and I can’t wait to join it once it’s open for all!

    • Donna Moritz

      Awesome Areeba – you will love it – it’s really great having all the elements in the one place, for sure! And super easy to use!

  2. Linda Hampton

    I can’t wait to try this one out

  3. Sophie Bowns

    I have never heard of it, but it sounds great 🙂

    • Donna Moritz

      Hey Sophie – they have kept it quiet until they had over 1 million stock photos in the system so it was a well-planned launch now that they are ready to start taking on more beta users. You will love it when you get access to it. Enjoy!

  4. Rebecca Livermore

    Wow, looks great! I’ll have to get my name on the list, for sure!

    • Donna Moritz

      Yes it will be one for your design kit bag Rebecca!

  5. Renee

    I did it! Can’t wait… thanks!!!

  6. Gita Ricca

    Thanks Donna, love the sound of Canva and look forward to trying it out, thanks for another great article Donna 🙂

    • Donna Moritz

      You are welcome Gita – I looooooove Canva and I am having lots of fun with it. I am sure you will too (and it’s Australian – even better!).

  7. Ileane

    I’m excited! Thanks for the heads up Donna!
    I’m a fan of PicMonkey and this looks like it will kick things up a notch.

    • Donna Moritz

      Yes it is great, though I am still using both – both have their advantages, but Canva will definitely be one you won’t want to give up ha ha.

  8. Web Outsourcing Gateway

    We are all waiting for this. What a nice way to be creative and innovative at the same time. We Canva-lieve it. Thanks for sharing!

    • Donna Moritz

      Did you get Canva and start playing with it guys? Ha ha love that – canva-lieve it. Good one!

  9. Carolan Ross

    Oh I simply cannot wait to play with Canva! Thanks for this heads-up and description.

    • Donna Moritz

      Hey Carolan – I hope you have had fun with it – so sorry I missed this message – it snuck by me somehow!

  10. dsdsf




  1. The Shift to Visual Social Media - 6 Tips for Business [Infographic] | Socially Sorted - […] DIY Design tool Canva.  I recently posted about my enthusiasm for the Monkey and also Canva. I love them […]
  2. Our Top 20 Visual Social Media Posts of 2013 | Socially Sorted - […] Canva Makes Image Creation Easy - New Design Tool for Visual Content - this one is simple. I love Canva.…
  3. Easy Ways to Create Original Images for Visual Marketing [PicMonkey] | Socially Sorted - […] Update:   since this article was published, another great image creation tool, Canva has been released and together with Picmonkey,…

Submit a Comment

Your email address will not be published.

Share via
Copy link
Powered by Social Snap