Do you have a Slideshare or YouTube Account? Do you routinely share your slideshows and Videos across Social Media Networks?
Then you do NOT want to miss this post – because you could be missing these simple actions that will help to ensure that your content is noticed, clicked on and shared.
When sharing content, it is becoming harder and harder to stand out from the crowd.
These simple actions will ensure that your Slideshare and YouTube content stands out from the average post and gets seen by more eyes and gets noticed. Because if it isn't noticed, then how can it be viewed or shared?
Let's jump to it. Start including the following tips in your “sharing arsenal” if you have YouTube or Slideshare content.
1 YouTube Videos Play directly from the Twitter Newsfeed
When you share your video content from YouTube to Twitter, Twitter will pull the video in as a media file/video and this allows the viewer to open the video from right within the newsfeed on Twitter, as in the example below. Video stands out on Twitter.
An added bonus? The video, by nature of the way that you have shared it, is automatically recognised by Twitter as a video file, and voila”¦.it is featured in your Media Gallery. So, if someone comes to your profile, they can see a series of images and video – just another way to showcase the content that you share. Notice how the PLAY button appears on all of these examples? What an irresistable offer to click Play and watch your content!
Why is this so impressive? Because it also allows mobile users to open the file from right there on their smartphone. Are you with me? I don't need to give you the stats on mobile users now do I? Good. Because we should all know by now that if you can get your content into the hands of mobile users, you are getting your content on the eyes of more people. Sorted!
Take Action: Be sure that you:
- Share Your YouTube content to Twitter – either via URL or the “share” function on your YouTube Channel
- Share the YouTube content of others to Twitter – be the person that shares great content. And great video content that opens from directly within the Twitter newsfeed is great content. Especially for a smart phone user who can easily click through and watch the video from their mobile device.
2 Slideshare Slideshows play directly from the Twitter Newsfeed
Just as for YouTube, sharing SlideShare Slideshows to Twitter has some of the same benefits. The slideshow plays from directly within the newsfeed. You have to love that!
And yes, if the user clicks through, they can easily click through the slide deck from right there on their phone. Sorted!
Take Action:
- Share Your Slideshare content to Twitter – either via URL or the “share” function on your Slideshow post in Slideshare.
- Share the Slideshare content of others to Twitter – be the person that shares great content, as for the YouTube content above.
3 YouTube Videos and Slideshare Decks play directly from the Pinterest Newsfeed
Do you get where I am going with this? It's all about instantly “playable” visual content. And Pinterest is a winner for allowing you to have your videos and slideshows play from within the Pinterest newsfeed.
Just like SlideShare shows as a “playable” slide deck, video is just the same on Pinterest. YouTube videos show up as a playable video – the play button indicating a very clear call to action!
Why is this so shockingly revealing? Well, it isn't really. It's pretty obvious that videos and slideshows show up in the newsfeed on Pinterest. What is surprising about it though, is that very few Pinterest users take advantage of it? The videos and slideshare decks stand out because they have a PLAY button on them. People share them like wildfire, but guess what? Very few users bother to UPLOAD this type of content in the first place.
If you know me, you will know that I have harped on about how 80% of Pinterest pins are “re-pins”. And of course this means that if you upload your own content you are in the 20% of content that is re-pinned. You do the math.
If you are uploading content that is original AND unique (remember I said very few people actually upload slideshare or video content?) – then you are ahead of the game and putting your content out there to be snapped up, viewed and shared!
Even if you don't have content of your own on these platforms….do it with the content of others. Remember that sharing the content of others is just as important as sharing your own content, so be sure that you curate as well as create content:
Tell me, have you shared your original slide or video content to Pinterest or YouTube? Check out some of the boards we have set up on Pinterest to showcase great slides and videos and be sure to follow us over at Pinterest!
Donna Moritz
