Is Your Blog, Website or Facebook Page a Bit of Hot Stuff?

We all like a pretty picture.  In fact, it is a pretty common-known fact that blog posts and facebook posts are more likely to be clicked on if something visual is attached.Next time you are posting,  think about how “attractive” your post is (whether it is a short status update, facebook post, post to a link or a longer blog post) .  Good information is important, and by all means consider your keywords, headings, content and links.  But a picture adds a thousand words.

Here are some tips for producing posts that are hot stuff and totally clickable!

  • Try to always attach a photo.  And make sure your photo is relevant to your post, interesting or funny.  Personally I like photos that are relevant to the content but a little bit quirky.  Something a little left of centre, outside of the box, clever…these types of photos draw me in as much as a clever title.
  • If you don't attach a photo, attach a video or have a fantastic title that is clever and intriguing as well as having relevancy to your post so that the reader will just have to click on it…they can't resist!

When using photos, make sure that you own the rights to them. You can't just copy and paste someone else's photo without permission.

  • If you are a budding photographer, use a shot that suits your post and provides the wow factor you are looking for.
  • Try using one of the many online stock photo sites.  Some sites are extremely expensive and probably reserved for graphic designers and publishers doing major marketing campaigns. The best known site for industry standard photos is probably Getty Images. However, there are a lot of stock sites that offer cheaper alternatives for good quality photos, as outlined below.
  • Look for Royalty Free sites that allow you to download stock photos for free.
  • Ensure that you read the Download Agreement for all sites – there are restrictions for what you can use the photos for, and some photos require an extended licence or permission from the photographer to use them for some commercial purposes.
  • If you are purchasing photos, consider buying smaller resolution photos if you do not need them to be enlarged for print media.  Online photos can be smaller in resolution.
  • Buy bulk credits online.  It is more economical on a per photo basis.
  • Remember “Free” does not always mean “Royalty Free” and vice versa.  Read the conditions of use for the photo.
  • Some sites where you need to pay for photos have a “free photo of the week”.  For example, istockphoto have a free photo every week, as well as a free illustration, vector, video, audio files too!
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.

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