5 Ways to use Twitter's Vine Videos for Easy Visual Marketing

Twitter's new Vine App has launched on to the visual social media space and is already causing more than 6 seconds worth of Buzz. 

Let's look at what Vine is, How easy it is to use and 5 ways you can use it now to Rock Your Visual Social Media Marketing.


I am going to go out on a limb here and say that Twitter's Vine App may well just join my other top two DIY Visual Marketing Tools (Picmonkey and Over) as a tool to have in your arsenal. All 3 tools make it easy to create images and videos for DIY visual social media marketing in your business.

Vine App by Twitter

Released in the last couple of days, Vine is 6 seconds of awesome.

Video marketing is huge at the moment. Huge. But for some businesses, the idea of filming, editing and uploading a video (even with all the wonderful tools at our disposal to make it easy) is just overwhelming.

Enter Vine.  An app that allows you to snag a short, looping video and share it with ease!

What is Vine and How Does it Work?

Here is what Vine says about itself:  Vine is the best way to see and share life in motion.  Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.

Benefits: 

  • Vine is free, has unlimited uploads, and allows you to instantly post videos on Vine and then share them to Twitter and Facebook at this stage.
  • It works like Instagram in that you can find, follow and interact with people close to you. Put simply, Vine is the Instagram of Video Sharing!
  • Vine allows you to explore trending posts, featured hashtags and editor's picks.

And here is a short video I just created.

  • Total time to create: 3 minutes (and no, I don't think it is an Academy award winner…). Well, give or take 3 minutes for me to delete the first attempt. And just FYI, the storm is way worse than it looks on this video with a cyclone to the north of us. Macbook Air on battery supply.
  • Filming Tip: having an extra pair of hands would be handy for creative filming. Opening a Macbook Air one handed while filming is not ideal. Slight overshoot occurred. Sorry little Air Buddy.
  • The verdict? It's easy to use and the creative potential for business (and for fun) is huge.

These posts by PCMag and Mashable give a great overview of how it works if you are looking for more information.

5 Ways to use Vine to Rock your Visual Social Media Marketing

1. Be Innovative with Your Branding

Mashable have done this with their short, play on words. It also allows you to meet some of their team having fun. In 6 seconds!

2. Create a Short How-to or Overview Video

I love what Lee Murrell from Eject Creative Studios has done with this simple snapshot of the process involved in making Pecan Nut Brownies.


Let's watch the cooking and recipe blogs go off about that one! But seriously, what can you showcase in your business that is a “How-To”. Just like on Pinterest, the How-To Vine Video could become something that is easily shared. Is there a process or product or system that you can easily show an overview of by using a Vine Video snap?

A Vine video creates an easy lead in to a longer, more detailed post, video or web page.  I think this could be huge. Just sayin'.

3. Take Us On a Quick Tour

Now This News have grabbed the opportunity to shoot a quick tour of their studio:

Birmingham City Football Club are embracing the use of Vine on Twitter to showcase their club in a whole range of ways. This 6 second “tour” of their field with snow on the ground also provides a lead in to their upcoming team news for the day.


4. Create a Meme-in-Motion

Quote? Inspirational? Put it into motion with Vine:



I love this little gem from @LazyBearKhoa. Think in terms of your business – can you create a meme – say an inspirational or industry relevant quote, that you can animate and showcase on Vine?

5. Tease or Preview Upcoming Content

Again Birmingham City are using the “Content Tease” very effectively. This snippet of an interview with their Manager Lee Clark was posted as a teaser for the full interview.

Think of how you can use snippets of video to tease into or provide a preview of a larger piece of content. That content could be more video, or even an article, blog post or page on your website.

Tip: Be sure to include a link to the location of the content you want to drive the user to (ie YouTube, your wesbite, or a blog post).

6. And Just for Fun.

Here are a few videos that are being shared around Twitter at the moment. Just for fun.

The stalking cursor…


Malia Obama photobombs her Ma and Pa sneaking a kiss…

In Summary

Vine showcases short, fun video slices of life.  Yeah. I. Can. Totally. See. That. Crashing. and. Burning.  NOT!  But let's jump in to why it works well and how you can think about using this nifty little app in your business – no matter how video savvy you are!

What works about Vine?
  • It's easy to use.
  • It provides easily digestible (snackable) video content that packs a punch. A short message that has visual impact. What's not to love?
  • It's social.  Yes, Vine is a social network all of its own!
  • It's shareable.

What's not to love?

Here are some great ways that you can start using video (and Vine) to showcase your own business.  Vine's co-founder Dom Hoffman described video posts on Vine as: “…little windows into the people, settings, ideas and objects that make up your life…Posts on Vine are about abbreviation — shortened forms of something larger”

With this in mind, think in terms of short snippets of life that tell either:

  1. tell a story
  2. convey a message
  3. inspire
  4. show someone how to do something

and that lead into something bigger, or can be linked to more content.

If you can nail one of those, you are off to a great start with making your Vine video appealing ….and shareable.   As Vine says:  Make a scene.

Is your head spinning yet? Keep it simple. How can you use this simple easy-to-use app to show your business and your story to the world in 6 seconds? Have fun with it.

Let's get creative. What would you snag on Vine in just 6 seconds to showcase your brand or business?

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.

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21 Comments

  1. Donna Moritz

    I am going to open up here and go first – I think that Vine holds the most potential (of the above suggestions) for teaser clips. 6 second clips are great and can be lots of fun, but you can only show so much. Once the buzz settles down and people are done with showing their lunch preparation, cocktail-making prowess and tours of their desk, I think we will see a lot of these clips used as teasers for longer videos, how-to videos, articles, blog posts, launch pages etc.

    Reply
  2. Fiona Lucas iRespectOnline

    This looks awesome Donna, but can you confirm to me where we can share? I’m guessing linkedin, pinterest and google+ (along with other twitter users of course) My understanding is that facebook have disallowed Vine access to the social graph. What is your opinion on this? .

    Reply
    • Donna Moritz

      Mainly Twitter at the moment Fiona, while Facebook are having a teenage moment about platforms. You can share to Facebook as far as I am aware but it won’t automatically play like it does on Twitter. But then again that is part of the reason why I am getting as much traffic and engagement on Twitter as I do on Facebook. It is new too – so give it some time – any new platform will take a while to open up its sharing to a range of platforms and Vibe have indicated that more is to come.

      Reply
  3. Khoa

    Thanks for posting my vines, I’m glad you liked them! 🙂

    Reply
    • Donna Moritz

      You are absolutely Welcome! Thanks YOU for the great content! Just love your Gifs – you must be loving Vine! You beat me to it! I was just about to send you a link so glad you spotted the post. Keep up the great work. I think it will be a fun platform and lots of potential! Thanks Khoa!

      Reply
      • Donna Moritz

        PS I love your Gif – “taking out the trash” – very cool!

        Reply
  4. Mercedes Donis

    I didn’t know about Vine–seems like a great new addition to the social family! I love how it’s the Instagram of video, and using it in Twitter. Will look into this! Should be fun.

    Reply
    • Donna Moritz

      Cheers Mercedes. I would normally be hesitant to overwhelm everyone with “something new” unless it is useful, but this app is seriously easy to use and fun! Have fun with it!

      Reply
  5. Kathy Widenhouse

    I love how this post takes the fear out of making videos. Awesome!

    Reply
    • Donna Moritz

      Hi Kathy – yes absolutely – it is great for people wanting to dip their toe in the water with video and the simple push button to video function makes it so easy to use. I also love that it is great for teams of people wanting to give their readers/viewers a window into their business – you can do great things with little snapshot videos about your day. Enjoy!

      Reply
  6. Louise Myers

    Oh my gosh! Awesome! Thanks for cluing me in Donna, where have I been?

    Reply
    • Donna Moritz

      ha ha yes, when something is this simple and has such a visual impact with a difference, then all I have to say is…awesome! Can’ wait to play with it more! One of my readers (and a digital marketing strategist, Cindy) did a great one today at an event…check it out: vine.co/v/bJgrJW0TQuY

      Reply
      • Louise Myers

        I d/l it right away and made a silly video of my dog!

        Reply
  7. Maegan Anderson

    Hmm. Cool stuff. Wishing that many of our fellow marketers will really like and use it as part of their marketing campaign. I know we are all aware of those guys who make use of this current tool to upload stuffs that are “NOT so GOOD”. I’m Looking forward to see great and beneficial stuffs from vine app.

    Thank you Donna for introducing this here:) Cheers!

    Reply
    • Donna Moritz

      I agree Maegan – I hope brands embrace it – quite a few brands are already so it is looking to be a tool that everyone can get creative with!

      Reply
      • Maegan Anderson

        Exactly Donna. Reading some of your contents here and Thank You they’re are many amazing tips that can help our fellow marketers 🙂

        Reply
        • Donna Moritz

          Thanks Maegan – I am glad you are enjoying it. Let me know if you start to play with Vine – it has lots of potential for marketing (and for fun!). I noticed today on Twitter even more brands are playing with it which is great!

          Reply
  8. Outsource Force

    vine app has been released for some time, but up to now, i still havent tried using it, well recently i got curious so i started reading some articles on how to use this vine app and so far the impression it gives me is a dot gif file and not a video, 6 seconds? for an internet marketer to fully used this as a medium to get audience one should be really creative to make the full use of the 6 second vine video, i guess there are still some features that should be updated or changed or maybe im still trying to catch up on how to use this best, its just like when twitter took us by storm, the 140+ tweet is hard but as soon as you get the hang of it, somehow it becomes easy.

    Reply
    • Donna Moritz

      Definitely – it is still new and there are still little issues being ironed out but so far brands and businesses are having fun with it – it is amazing what some people are doing with 6 seconds of air time!

      Reply
  9. Lillian Leon

    Hey Donna,

    I’ve been trying out Vine myself – but these examples are awesome to go by. Will share – as always! 🙂

    What I like about Vine is that the vids get saved to your phone, which means you can not only share on Twitter, but everywhere else as well.

    Coolio!
    Lil

    Reply
    • Donna Moritz

      ha ha yes it is definitely loads of fun. I need some time to go back and play with it now! The trick is getting the timing right!

      Reply

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