Socially Sorted produced a number of social media infographics for our company, and for clients in 2013. They were shared, tweeted, +1ed, pinned all over the web and re-blogged on some of the top sites on the internet.
So we wanted to share our 3 of our Top Performers of 2013 – the 3 Social Media and Marketing infographics that we loved the most…but also the ones that got plenty of re-blogs and shares. The ones that you all loved!
Here they are, in no particular order….with some notes about why they were our pick of the top performers, and what we love about them!
And all 3 infographics are super useful – so keep these handy as you head into 2014!
#1 A Productive Day in the Life of a Social Media Marketer
What is it all about? Our latest infographic produced for Ian Cleary from Razor Social is a handy reference for social media marketers. It uses a timeline format to show relevant and useful tools for one savvy social media marketer as she goes about her day – everything from sharing to automation to scheduling and monitoring tools and a few tools to help her keep up with podcasts and blogs.
Ian has included some top tools for social media managers to manage their day (note – you don't have to use all of them of course!). This is a great reference for social media marketing professionals – an easy way to check on the top tools for productivity that can be used by individuals or across a team:
How Can it Help You? Of course, this is a fictional “day” but it shows the huge array of digital tools available for marketers in order to create, share, manage and monitor social media content. Some familiar, some you may not have discovered yet! This infographic definitely showcases Ian Cleary as the “Social Media Tools Guy” and rightly so… he knows his tech tools! How and Why Was it So Successful? We had a blast working with the Razor Social team on this one but even moreso, we have loved seeing the results when the following elements worked so well together:
- creating a visually engaging, informative, infographic
- embedding it in a content-rich, helpful blog post, and
- strategic promotion of the infographic
So far this infographic has been:
- viewed more than 5,000 times on the Razor Social website
- shared more than 5,000 times across social media channels from the Razor Social site
- re-blogged on more than 75 sites, including major marketing and social media sites like Media Bistro, PR Daily, and Social Media Today.
Part of the success of this infographic lies in its usefulness as a practical reference guide for tools. It is also successful in part to the fact that it differs so much from the “classic” data-driven infographics, in that it does not have any stats, references or graphs! However, the timeline concept brings flow and helps you to make sense of the many tools available. Its thousands of shares and the feedback across multiple blogs proved our theory that infographics do not have to just be about data – useful reference and how-to infographics can be awesome too!
#2 How to Create a KickAss LinkedIn Profile
What is it all about? We worked with Melonie Dodaro and her team from Top Dog Social Media to produce this infographic which remains one of our favourites. I love it because it is a practically useful and simple infographic (and it's a little bit KickAss). It bends the rules of an infographic (I love doing that, haven't you noticed?). Melonie is Canada's No 1 LinkedIn Expert and a well respected social media strategist and LinkedIn Expert worldwide. So when we worked with her to recreate her “ideal” LinkedIn Profile in an infographic, we knew it would be a keeper.
Here it is:
This Graphic was created from Melanie's Personal LinkedIn profile
How Can it Help You? In Melonie's own words, this infographic “leaves no stone unturned showing you how to create the perfect LinkedIn profile when it comes to:
- Getting found by potential clients in LinkedIn & Google searches
- Impressing prospects when they find you
- Writing copy that creates action and has them reach out to you”
Need we say more? If you want a successful LinkedIn Profile, follow Melonie's lead and learn from the best by using her infographic as a reference. How and Why Was it So Successful? Put simply it's different, it stands out, it's seriously practical and instantly useful…and it has a KickAss title! So far this post has:
- been re-pinned more than 6,000 times on Pinterest alone (just from Melonie's site which doesn't count pins from other sites that have re-blogged the infographic).
- been shared 0ver 1,200 times from Melonie's blog
- been responsible, according to Melonie, for a significant amount of ongoing traffic to her website, months on from the original blog post.
Again, bending the rules with an infographic can make it stand out ….and make it a lot more useful to your audience. Keep this one handy and use it when doing a review of your LinkedIn Profile.
#3 The 7 Superpowers of a Knockout Infographic
What is it all about? Every now and then we get time to do an infographic for the Socially Sorted blog and this one was kind of special. I write for Entrepreneur.com and my editor suggested that we should do an infographic about how to create infographics. It would be very “meta” he said. And it was very meta, indeed (ie the process of creating an infographic that's all about how to create an infographic).
You can read the full article here.
How Can it Help You? This article and infographic was designed to give you a resource you can easily refer to when creating infographics. It even includes references to great tools for DIY infographics if you are not in the position to engage a team like ours.
In theory doing a “meta” infographic about how to create an infographic sounds simple, but in reality it was a lot of work and we spent a lot of time collating all of the knowledge we had acquired, plus industry standards, recommendations and stats…into the one graphic.
- it breaks the essential elements up into easy follow “superpowers” for infographic creation
- it includes tips for creating infographics of any type
- the article highlights a few key tips for strategy when creating infographics including the importance of the story, design and promotion and how they all inter-relate.
How and Why Was it So Successful? This infographic was reblogged on many major websites including Entrepreneur.com, Hubspot, and Jeff Bullas. It has been re-pinned, tweeted and shared thousands of times across Twitter and LinkedIn and its story is still continuing.
That's a wrap of our top infographics of 2013. I hope you like them! I love infographics because they are a great way to create helpful, useful, useable (and shareable!) information in a visual way. They also have “long tail” shareability, which means they drive traffic and results for weeks, months or even years.
Are you a fan of infographics? What has been your favourite one this year (on any plaform)?
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