Top Social Media Management Tools to Scale Your Business

Looking for Top Social Media Management Tools to scale your business? In this post I share the tools I am using right now (and have used and loved) that can help you manage your social media content more efficiently and easily – whether you're working solo or in a team!

DONNA MORITZ | UPDATED FEBRUARY 2026

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I've tried and tested many social media management tools over the years. This post is regularly updated to include tools that I am using and loving right now with my team or clients and that I have used in the past and recommend.

I get asked to test tools all the time and there are new tools coming out every month it seems! I know, because I get asked on a monthly (sometimes weekly!) basis to add new tools to this post. To be honest, that happens rarely.

Because I am fussy. Damn fussy.

But it's time for an update, and with that I WILL be adding in a couple of new tools and removing some old ones. While many things have stayed the same in terms of my top social media management tools – also some things have changed. The fact that a few of these tools remain on this list year in and year out is testament to how good they are.

And if I'm including new tools or software in an arsenal of tools that's already top-notch…they have to be good, right?

So first, let's take a look at what makes a great social media management tool: 

My Criteria for Top Social Media Management Tools

To be included as one of my “wing-man” social media management tools, the tool has to be used regularly by me and my team or clients or be tested over time. If I don't use it currently, then I've usually tested and used it in the past – it's just that the type of work I need it for has changed. It doesn't change the relevance to your business potential though!

We need to use it to manage the planning, scheduling and posting of social media content day in and day out (and engagement).

I look for the following things in top social media management tools. While these tools might not have all of these features in place, I try to look for as many as I can!

1. It can be used to manage to planning, scheduling, posting, and review/reporting of social media content (and engagement) by individuals or a team.  
2. It should be intuitive and easy to use.  One of the first things I notice about a tool is whether I can get started without complicated instructions and videos to watch. It's not just me that needs to use it – it's my team members. So it has to be easy to use (with a great user interface).
3. It has to have great support.  The culture of the company and how they handle customer service is one of the first things I look for. Every tool on this list cares about their customers.
4. It should allow us to do at least two major functions really well.  I am not necessarily looking for one tool to do everything (I think that's a pipe dream). But if it can do a few things at once, then that helps.  I don't mind using a few tools as I batch my content creation, sharing and engagement so it is no big deal for me to switch tools. But I am on the lookout for tools that help you (my audience) do more.
5. It has to save time.  Just about every tool on this list has saved me hours (let's be real, it's probably weeks and months by now). I look at my must-have tools as team members. If I had them taken away, it would feel like a hole in my business.
6. Great analytics and reporting.  When I use a tool I want to know how it is working, what's not working and how I can improve my social media management. In-tool stats and reports really help with this.
7. It has to be affordable.  I'm lucky because I get to partner with a few of the tools I use, so I have access to many tools to test and use.  But I always keep it top of mind that small business owners don't have the funds to pay for multiple tools, especially when most are in USD and you have to take into account exchange rates.  For some countries, that makes it doubly expensive. When I hear my community say that a tool is expensive, I sit up and listen.
8. The company has to be forward-thinking.  I like to see tool companies test and evolve.  I like it when they ask their customers about what works and doesn't work .. and involve them in innovation.

None of these things have changed over the years as we update this post. A bonus factor I look for is that the tool is well respected by the platforms it works with.  Many of the tools on this list are partners with platforms like Instagram or Pinterest.  That says a lot.

So let's jump in and take a look at the to social media management tools I use right now, that can help you scale your business.

Top Social Media Management Tools

Some of these Social Media Management Tools are “all-rounders” in that they allow you to schedule, post and reply across multiple platforms (ie Canva, Smarterqueue, Agorapulse) and others are tailored to specific platforms (like Tailwind for Pinterest and Instagram).

While I love “all-in-one” platforms, it's not always possible and in reality you might be posting across multiple platforms and need multiple social media management tools to get the job done, especially if you are working with a bigger team or across multiple clients. 

Lets start with some all-rounder tools to get you started. Find the one that suits you and your team best!

1. Canva Content Planner

Well, it's finallly time to add Canva into this mix as I love their Content Planner as a social media scheduling tool!

The thing that I love most about this option is that it suits a lot of small business owners who can't afford more tech tools and monthly subscriptions. One subscription to Canva Pro and they get everything in Canva AND a content planner.

Here's what you need to know about Canva's Content Planner:

• find the Content Planner go to Apps in the Side Panel, click APPS and then scroll down to find the Content Planner.
• the Content Planner includes suggested templates/designs for different celebration days of the year.
• Easily add your title, caption and image or design – all within Canva.
• You can schedule to a range of platforms including Facebook, Instagram, LinkedIn, Twitter/X, Tumblr, Slack, TikTok and YouTube.
• You can track engagement across your posts including clicks, impressions, liks and comments with basic performance analytics.
• It's more suited to individuals or small teams sharing content to social media. Coupled with many of the other features you get in Canva Pro, there's a lot to like about the option of having this tool “included” in your Pro plan.
• Canva's Content Planner is a Canva Pro feature only so you will need to have Canva Pro to access it. It's included in all Canva Pro, Canva Teams/Business, Canva Nonprofit and Canva Enterprise Plans.

Already got Canva Pro? Then you're all set to check out and try the content planner in Canva.

If you don't yet have access to Canva Pro and you're on a free account, find out more about Canva Pro here.

Get a free trial of Canva Pro using my link as a Canva Verified Expert:

Hint: remember, when you uplevel to Canva Pro, you get the Content Planner included!

2. SmarterQueue

SmarterQueue has been on my list of top tools for a while now. Admittedly I began using it as a “Meet Edgar” alternative back in the day when we would schedule content in queues to Twitter/X. I wrote about why I switched to SmarterQueue in this post.

While I do less of that type of posting now and more targeted, organic posting (with some scheduling) – SmarterQueue has certainly developed too and recently had a major update to add powerful new features as well as upgrades (including an even better user interface) – so you can save time, be more organized in your own team or when managing multiple clients. 

It's now very much an all-rounder that is robust and affordable and easy to use.

Here's what you need to know about SmarterQueue:

• Posting across Facebook, Instagram, XTwitter, LinkedIn, Pinterest, Google Business, YouTube and Threads. All from one central hub.
• Smarterqueue continues to allow you to schedule and post evergreen content via re-queue, category-based scheduling for your content. This includes a pause queue if you need to halt posting – including when there is a major worldwide event and posting should pause.
• Easy Organization features so that you can categorize your content and better schedule it for posting – you can filter your content by category.
• Easily find and share high performing content. Smarterqueue let's you find content across Facebook, Instagram and auto-import from RSS feeds or automatically share content from your own blog or RSS feed. You can also add short links and UTM codes for Google Analytics. You can also import your schedule and content from other tools.
• Power Scheduling to ensure that your content is automatically posted for you at optimal times. Smarterqueue gives you data on the best time to post/optimal times to post based on your data history.
• Robust Analytics that let you measure your social media success – so you can track ROI, engagement and growth. You can also share in-depth reports with your team.
• Team profiles and permissions to allow you to work as a team. This includes client accounts with separate dashboards and the ability to streamline content across multiple editors. Clients can also view their content and reports.
• SmarterQueue also has an AI Assistant that helps you create social media captions using AI and optimize for every platform including A/B Testing.
• It's affordable compared to some of the other options here – starting at 24.99 per month.

PS this still remains one of my favorite features of SmarterQueue: 

 

Ready to give Smarterqueue a spin? Use my link for a free trial here:

3.  Agorapulse

Previously Agorapulse was THE All Rounder tool I recommended, because it is the tool I have most consistently used for Social Media scheduling and engagement. It still stands that I believe it's one of the BEST tools you can use.

But… with pricing at a premium, I feel that this tool is certainly an investment for small business and more suited for medium-large SMEs and organisations with larger teams.

I wrote about Agorapulse here and it's become the tool I use the most of any of these top social media management tools. Please note that I have mainly used this tool for (a) listening to what is being said about our agency and my personal brand (b) scheduling, posting and engaging with content on Facebook, Instagram, YouTube, LinkedIn and X/Twitter.

Here's what you need to know about Agorapulse:

1.  Plan and schedule posts – Agorapulse lets you post to all the major platforms while streamlining your content management.
2. One Centralized Inbox – you can track and respond to all the engagement on social media in one inbox. It's so much easier to get caught up with replies and comments! Before using Agorapulse I used to miss so many tweets, comments and mentions.  Sigh.
3. Filter out spam – Agorapulse has a cool filter feature that allows you to filter out Auto DMs or spammy comments.
4. Publishing Queues -that allow you to automate content distribution instead of manually scheduling every post. You can line up posts in a queue based on categories (like SmarterQueue). It's not quite as robust with options but it definitely gets the job done.
5. Intregration with other tools – Agorapulse integrates with loads of tools from Canva to Skype and Salesforce.
6. Awesome reports and analytics – perfect for social media managers to track what is working. Agorapulse has great actionable insights for teams.
7. Discover and engage with your most valuable followers – based on how engaged they are with your content.
8. Team collaboration – share tasks across your team or flag content to take action on later.
9. Amazing Customer Service – Agorapulse has always focused on their customers and it's been a stand-out reason why I've loved them over the years.
10. Tailored for medium to larger teams – Agorapulse pricing ranges from $79 for a standard single-seat subscription up to $119 per user per month for growing teams $149 per month per user for teams needing structure and deeper insights. Some additional features like Link in Bio and team collaboration tools are in the Professional and Advanced plans. There is also Custom pricing for larger teams to allow you to scale without limits.

…and more!  Like I said, Agorapulse is not one of the cheaper options and really is more suited for medium to large-sized teams. But if that's you, reach out to them and tell them I've sent you (this is not an affiliate link).

Check it out here with a free trial.

4.  Tailwind for Pinterest

I've used Tailwind for a few years now and love it.  It's my go-to Pinterest tool and you CAN also use it to schedule and post to Instagram and Facebook. I use it mainly for Pinterest and Instagram (. Tailwind is the oldest Pinterest Partner so you know you are in good hands.

Here's what you need to know about Tailwind for Pinterest:

• Scheduling pins across my boards using the queue feature (Tailwind gives you the “best times” to post). I can drag and drop my pins on a calendar and even pin content to multiple boards using the queue feature.
• Pinning from my desktop or mobile.
• Advanced Pinterest analytics that tell me the performance of my pins, including the pins being saved and re-pinned from my website.
• Ability to monitor engagement and conversations around Pins.
• A visual calendar so you can see your pin schedule at a glance.
• An easy-to use browser/chrome extension that makes pinning easy on the fly.
• Easy Content Discovery Tools that ensure I always have enough content to pin … even when I am asleep.

Recent updates to this platform include updates like:

• Autopublishing features – to save you time by letting Tailwind schedule and post at the best times for day for your audience according to your Perfect Pin Schedule and Interval Pinning so you don't dump multiple pins at once on boards. Pinterest then works for you 24/7. You can schedule weeks or months out with your content.
• Guardrails so that you are protected from spam-like behaviours. Tailwind ensures you pin at best practice rates and don't go overboard!
• AI tools like Ghostwriter for writing Pin descriptions and Tailwind Create that lets you create pins easily powered by AI.
• Tailwind Communities for collaborating with peers to post each other's content in a way that is fair for all – ie Pinterest users with shared interests pinning together to help each other grow.
• Bulk editing and scheduling of pins and the ability to import pins via CSV file.
• Pricing starts as low as $14.99 USD per month or $120 USD per year.

The thing I love most about Tailwind is that their team REALLY knows Pinterest and they do a lot of research so you're always getting best practice advice built right into the software. It's the best Pinterest marketing platform, hands-down.

Take Tailwind for a spin using my trial link:

5. Tailwind for Instagram

Previously I have used tools like Later and Agorapulse to schedule and post to Instagram, but I have also used Tailwind from time to time. Like Tailwind for Pinterest, Tailwind for Instagram is a great product. They act as separate products within Tailwind so just a heads up that you'll need to opt in and pay for each separately.

Here's what you need to know about Tailwind for Instagram:

• Visual Instagram feed that helps you easily plan and edit your content.
• A smart-schedule tool that allows you to more easily schedule your posts to optimize them based on your community.
• Smart.bio (ie link in bio) that allows you to update links in the background.
• A handy Hashtag finder tool that helps you generate relevant hashtags if required.

Take Tailwind for a spin using my link:

6. SuperProfile

If you're aware of ManyChat then you're well on your way to understanding what SuperProfile does for your content. SuperCreator is an all-in-one toolkit and a great ManyChat alternative that allows you to grow your reach, earn more and save time – so you can focus on delivering real value to your audiene.

Here's what you need to know about Super Profile:

• Super Profile lets you build powerful Creator workflows (similar to ManyChat but with so many more options) including capturing leads via email with Lead Magnets and DMs as well as Link in Bio. AutoDM allows you to respond automatically to replies, reels, posts, stories and lives. There's also an “Ask for follow” feature that nudges people to follow you.
• You can also Sell Digital Products, Sell Memberships, Sell Courses and offer 1:1 Coaching as well as host events – all on one platform.
• You can easily integrate with 3rd party apps like Kit, Mailchimp, Google and more.
• SuperProfile starts at “free forever” for tools like Unlimited Auto-DMs and simple lead magnets. But you can upgrade after a 7 day trial to pay $29 Month (with an initial month at $4.99) on the Creator Plan. You can connect up to 5 Instagram accounts on this plan as well as advanced AutoDM flows and unlimited lead magnets and digital products and courses.

How does SuperProfile differ from ManChat? The primary difference is that Superprofile has a forever free tier, as well as allowing you to send up to 20,000 DMs without charge and includes a built-in storefront and funnels (which is not included in ManyChat).

Try Super Profile with a free trial:

7. Tack

Tack is a UGC tool for Instagram and is perfect for tourism and hospitality businesses. I've used and recommended it to clients in the past.  Check it out here.

I do a lot of speaking and training in the tourism industry. This tool is a well-needed game changer when it comes to harnessing the power of user-generated content … in the right way.

Tack covers off on one of the biggest issues with content sharing on Instagram:  Permission. 

Instagram has no “native” sharing functionality so we rely on repost apps or tagging… often without true “permission” to repost.

Yes, most Instagrammers are fine with it, but it's always best practice to ask…and tag and give credit as well.

A lot of organisations, tourism destinations and brands share content based on content being shared under a specific and targeted hashtag.

Unfortunately, hashtags don't strictly imply “permission”. That's where Tack steps in.

This tool helps you to find great content (via hashtags and usernames) and then you can quickly and easily ask for permission via the app.

The permission is recorded in the app and stored in a library of media approvals. The confirmation also appears on the comments of the post in question.

It's brilliant. It's super simple to use, and it's a game changer for finding and using user generated content.

I have used Tack in challenges I've run in past years in Facebook Groups – to find and share content and I know a lot of my clients and community in tourism and hospitality love it.  Stay tuned and check out Tack here.

Try Tack for your team:

That's a Wrap on Top Social Media Management Tools

These are the top social media management tools that I recommend right now. While this used to be a long list I wanted to pull it back to the key tools I use now or can vouch for. They may change. New ones may come on board but for now these are the ones I recommend.

What's important is that you find the right tool for YOU!  It's my job to test tools for my audience, so I'll naturally be using more than most businesses will. Use my free trials here to check these tools out, and built your own social media management toolkit.

Enjoy testing out the Social Media Management Tools!