How to Set up Rich Pins on Pinterest in Just 5 minutes

Want to know how to set up Rich Pins on Pinterest in no time at all? 

If you are a blogger, then this is super easy way to increase traffic and shares from Pinterest.  

In this post, I show you How to Set Up Rich Pins for your Blog Articles on WordPress… in just 5 minutes.  

How to Set Up Rich Pins on Pinterest - 5 Minute Step-By-Step Walkthrough
  • Save

Retro Alarm-Clock by Shutterstock

I've posted before about the importance of visual content and how Pinterest drives traffic to your site with visuals months or even years after they are first shared.

So let's take a look at what Rich Pins are on Pinterest – and why you would want them to help with driving traffic to your blog or website.


What are Rich Pins on Pinterest?

As Pinterest describes them,  “Rich Pins add extra details to Pins from your website”. There are currently 4 different types of Rich Pins (these were changed in January 2017).

  1. Recipe – adds info to your pin like ingredient lists, cooking time, serving and if the recipe is vegetarian, paleo, gluten-free etc.
  2. Article – shows the headline, title, description and author of your article and blog post (I'll show you how to do it quickly in this post!).  
  3. Product – lets you show the price, stock level/status and a description of the product on pins from your website.
  4. App Install – takes iOS users to the app store to download your app.

Find out more about all the Rich Pin types (and how to set them up) on Pinterest here.  I highly recommend you read this page as if you get stuck with the instructions below or there are any changes, Pinterest is the best source of information.


Before You Go Any Further – Read This:

Pinterest have occasionally changed the type of RIch Pins and how they are set up.  For this reason you should always check their instructions and check for any updates.

The steps in this post below for setting up Article Rich Pins on WordPress are a workaround that enables non-techy people (including me) to set up Rich Pins easily and Quickly.

It's not the only way to do it and Pinterest provide detailed instructions for your web developer to do it for you.

The steps below have worked well for many people since the time of writing, however if you have any problems, you should read the instructions from Pinterest to check if anything has changed or contact them for support.

You can also ask your web developer to add the Rich Pins for you. Some of Pinterest's instructions are a little techy, so if you can't use the workaround below, then a good web developer will understand what to do and will be able to set it up for you easily.

The good news is… it's working for most people, so if you want to set up Article Rich Pins for your blog and you are on WordPress, then keep reading as I have explained it, step by step, below.


Example of Article Rich Pins on Pinterest:

This is an Article Rich Pin on Pinterest from an article I wrote for Social Media Examiner. See how it has a bold title and then a different description as well as the website listed?

Rich Pins on Pinterest from Social Media Examiner
  • Save

Rich Pin (Article)

Without Rich Pins set up, it will show only a single description below the image – no bold heading and sub heading and author details.

The extra detail may not seem like much, but when helping people to decide on clicking on or sharing a pin… it's a lot!


How to Set up Rich Pins on Pinterest the Easy Way

This is easier than the instructions that Pinterest gives.

It takes just 3 steps (and 5 minutes) to set up Rich Pins on Pinterest if you have a WordPress Blog.

Here's how you do it:


1.  Install Yoast SEO and Edit Settings

If you haven't set up Yoast SEO yet then do it (it's your SEO knight in shining armour even if you know nothing about SEO).

You can grab Yoast SEO here.

Other than helping you make sure every post on WordPress is optimized for your best chances with SEO, Yoast also lets you set up Rich Pins easily.

Simply do this:

  1. Activate the Yoast Plugin.  
  2. Click on the “Social” tab in the Settings area.
  3. Click on the Facebook tab and make sure “Add Open Graph Meta Data” is enabled.
  4. That's it for this part!
Use Yoast SEO to Set up RIch Pins on Pinterest
  • Save

Check that Open Graph Meta Data is “Enabled” – Pinterest will use this data.


2.  Use the “Rich Pin Validator” to Validate Your Pins

This part is click and click… super simple:

  1. Go to this link and open up the Rich Pin Validator.
  2. Add a link to any post on your site where it says “Enter a Valid URL”

Note:  We have had many community members add Rich Pins to their WordPress site with success.   However, occasionally somebody has a problem and receives an error report when submitting for final validation.  If that happens, check Pinterest's guidelines, reach out to their support or better still, get your web developer to help you as they will be able to set it up easily for you.


3. Click Apply and Wait!

  1. Apply to have your Pins Validated – just Click Apply Now! (here's an example)
  2. Then you wait, but you won't be waiting long. You'll receive confirmation like this from Pinterest shortly after (it can be very quick!):
Confirmation of Rich Pins on Pinterest
  • Save

Happy Days – your pins are now “rich”.

You'll see a difference in your pins as soon as they are approved!


Hot Tip When Adding Images to your Blog Posts

I suggest that you consider adding a different title to your Rich Pin that will act as the sub title. I use Social Warfare plugin for this.

It's as simple as adding a description into the Pinterest section of Social Warfare. See the image below.

This will appear below your image title on the Rich Pin when it is pinned to Pinterest.

But if you don't use this plug-in then you can also add this “sub-title” via the Alt Tag on your image.  Just make sure that it's something that is also useful to Google and explains what the image is.

Here is the set up for Social Warfare:

How to Use Social Warfare with Rich Pins on Pinterest
  • Save

Social Warfare helps with your Rich Pins on Pinterest.


And here is what the rich pin looked like on Pinterest, bringing in the Pinterest Description from Social Warfare:

Rich Pins on Pinterest - example from Socially Sorted
  • Save

Add a description that differs from the title.

You can get clever with your description in this way – giving more information that will entice someone to click through to the article or re-pin. You can even include a call to action.

Remember that when you set this up, it's the description that shows up when readers hit the Pin It Button on your post.

For more information about Social Warfare, check it out here.


Why should I bother setting up Rich Pins on Pinterest?

There's something you need to know about Pinterest.

Even if you are not an active pinner to Pinterest, your audience might be. 

So, this is about setting things up so that they get the most information on the pins they share and so your pins are optimized so more people discover them and then repin them.

And so on it goes…

Remember:  Even if you are not pinning actively, set up Article Rich Pins on your articles/blog posts.

And of course:

Rich Pins on Pinterest stand out on the feed because the title is bold.

You also get the benefit of being able to include a title and a subtitle by way of how you enter your information!


Why if I don't have a WordPress Site?

The good news is that Kate from Simple Pin Media has written a complete guide to Rich Pins and has included steps for:

  1. Blogger
  2. SquareSpace

as well as more information about how to set up rich pins for recipes.  Read her post here.


How to Add Rich Pins on Pinterest in Just 5 Minutes
  • Save

Ready to Set up Rich Pins? Pin this for later! (Image by Shutterstock)

Go… Set up Rich Pins on Pinterest

Jump to it – it only takes 5 minutes.

And if you don't have WordPress, then ask your Developer to do it for you – don't stress yourself out with the tech stuff!

The point of this post is for you to set it up, whether you manage to do it DIY or you leverage the power of a savvy tech person (seriously, they can do it quicker than we can), make sure you set them up.

Your business will be glad you did!

The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.
How to Add Rich Pins on Pinterest in Just 5 Minutes
  • Save

You May Also Like


  1. Kim Hawkins

    Thank you. This made what I thought was going to be a difficult task VERY EASY!

    • Donna Moritz

      I know right? It’s so super simple. Glad you can get it done now!

    • Donna Moritz

      Awesome – glad to hear it was easy for you!

  2. Abegail Smith

    Great! Gain more exposure and boost your authority on social media. Checkout BuyRealMarketing and see how it works.

  3. Abegail Smith

    Gain more exposure and boost your authority on social media. Checkout BuyRealMarketing and see how it works.

  4. Josephine Elia

    Thanks for the simple and straightforward guide!

    • Donna Moritz

      You’re welcome Josephine – it’s such a simple thing to do, you’ll be glad you set it up!

  5. Kayleigh Puget

    Thanks SO much for this. Pinterest made it sound ridiculously fiddly and difficult, but your guide was so easy and Rich Pins is now activated on my site! Thanks again, you’re a star!

    • Donna Moritz

      Hey Kayleigh – I am so glad to hear you say that. I love writing posts that give quick wins and this one is just about the quickest! It truly is a 5 minute job and I can’t believe I put it off for so long either haha. Have a great 2017!

  6. J. Ivy Boyter

    Thank you so much for this! It was as quick and painless as you described. I shared this post in my latest post today on using Pinterest for blog traffic, and this was one of the points I discussed.

    • Donna Moritz

      Thanks Ivy – I’m doing this backwards but I replied on your blog earlier… thanks for the feedback and so glad it helped! I love this as it is so easy and quick.


    With more of facilities i am sure most of the people are like to use the pinterest. They fell so comfy to use it. You wrote a good article on it.

  8. Helaina Berry

    Good to have this 3 simple and easy steps that can be done in a short period of time. With your tips, you always give us nice thoughts and gain new learnings and ideas. As I read your blog, I know now that even when you are not always active Pinner, it is still important to set up things having an article or blog that will benefit you and your audience.

    • Donna Moritz

      Glad you found it useful Helaina! And you are so right … pinning is great but you can get off to a great start by setting yourself up to have very shareable images on your blog and website.

  9. Supreme Landscaping

    Thanks for a great post, I just wish I had a WordPress site.

    Any ideas for Magento or do I need to talk to my developer??

    Thanks very much, Peter

    • Donna Moritz

      Hi Peter – I’m really sorry but yes, you might need to talk to your developer. I only know how to do this on WordPress. Also check the Pinterest site to see if they have any instructions for different website platforms. Good luck!

      • Supreme Landscaping

        No problem, thanks for getting back to me.

        Best regards


  10. Nirjonadda

    Apply to enable your Rich Pins and getting error: Something went wrong on our end.

    • Hannah Will

      I’m also having this problem. Have you found a solution?

      • Donna Moritz

        Sorry Hannah I’m not sure what is causing it as we just set it up on a new account ok and I’ve had clients set it up recently. I’d recommend you contact Pinterest support to check if they can help from that end as they will be best able to advise on tech issues.

      • Nirjonadda

        Yes this issue fixed by Pinterest support. You can check out now.

        • Donna Moritz

          oh great – thanks for letting me know!

  11. Tabitha Nelson

    Unfortunately I am receiving the “something went wrong on our end” error message. Any thoughts about that?

    • Donna Moritz

      Hi Tabitha – it appears that the occasional person is having a problem as we have been discussing this in a private members group. However it’s working for most people.

      I have noticed that Pinterest has recently changed the type of Rich Pins available so that may have resulted in some glitches.. I’m not sure. I’ve just updated the post with the new list of rich pins and reminded people that they should always reach out to Pinterest re tech support or check their instructions page (

      The other option is to get your web developer to do it from their developer instructions. It’s super simple for a techy person that can read the tech language. Either way, it’s worth getting it done.

      We’ve also just added a link to a post that shows the steps for SquareSpace and Blogger. Sorry I can’t help any more than that, but one of those solutions (even if it is a developer) will definitely get it set up for you.

      • Tabitha Nelson

        Thank you, Donna!

  12. Jamie

    Is this working still? I’ve got yoast installed and can’t find the options.

    • Donna Moritz

      Hi Jamie – sorry not sure why you are not seeing it – You need to go to the social tab in your Yoast settings and follow the instructions above from there. Your Yoast will usually be listed on your LHS panel with some of the other plugins (it may say “SEO) as the heading and will have the Yoast Icon/logo next to it. Any problems with Yoast you are best to reach out to them, but all the settings are still visible from what I can see.

  13. kate ahl

    Thanks for linking to my blog post. 🙂

    • Donna Moritz

      You’re very welcome! Have an awesome weekend!

  14. Judy DeLorenzo

    Hi Donna
    Can you please explain how I switch from recipe pins to article pins?

  15. Erica

    Thank you! This was so easy!

    • Donna Moritz

      Hey Erica – thanks so much for letting me know. Sorry I missed this. It’s always good to hear it’s still working and I hope Pinterest doesn’t change their settings but so far so good! Have a great day!

  16. Sue J (Suzy Homemaker)

    Hi Donna. I just wanted to say a big thank you for your advice. I’m pleased to report your process still works – my application was immediate. I have to tell you, I’ve been putting off even looking at Rich Pins for EVER! But having recently installed Yoast to combat issues with incorrect images displaying on Facebook, I stumbled across your post and hey presto! Who knows? Maybe Yoast will actually help drive traffic to the blog, too 😉 Thank you so much! Sue x

    • Donna Moritz

      Thanks so much for letting me know it worked for you Sue – I try to keep an eye on this in case Pinterest changes their settings but it’s good to hear that it’s working lately. And I LOVE Yoast. I have to say that I invested in Yoast premium recently and I love that too but the free version is awesome and a great start. It gets better and better and makes SEO so much easier.. and yes, it definitely helps with images too!

  17. LynnH

    Where do they send the approve for rich pins? I’ve applied two times and each time, it said :”we will get back to you with more questions” or something of that sort and I’ve never heard back. Thank you!

    • Donna Moritz

      Hi Lynne – i’m not sure what the problem is, I’m sorry! I have only experienced it being pretty quick to approve, so it sounds like there is a problem. I would start a support ticket with Pinterest and ask them what the glitch is. I’ve had to enter a support request recently for something and they got back to me pretty quickly. Sorry I can’t help further as if something goes wrong, then it’s usually best to talk to Pinterest themselves. Hope you get it sorted. (Ps I would definitely make a note to them that you have applied twice and had no response).

      • LynnH

        Thank you, Donna. I will do that.



  1. How To Start Using Pinterest To Promote Your Blog | Alissia Haggard - […] 2. Set up Rich Pins- Rich Pins are super pins that contain extra information about your product or post. Having…

Submit a Comment

Your email address will not be published.

Share via
Copy link
Powered by Social Snap