Never mind the Rock Stars who Tweet. This post will highlight 10 ways that YOU can Rock at Tweeting. These are 10 easy actions that will not only help you Tweet well, but moreso take a Tweet and leverage engagement and connections from that Tweet …in an authentic and fun way.
I was inspired to write this post as I sat Tweeting (a lot) in recent weeks. I wrote a blog post that went relatively viral (I say viral not in the million-YouTube-hits-kind-of-viral, but in the sense that the post had a huge reach to the target market I intended it for; and was reposted a number of times by some major websites. And then there were the much valued Pins, Shares and of course Tweets that followed.
Here is the post and here is the post as it was published as a guest-post on Entrepreneur.com. Shall I say right here… Love Entrepreneur.com. Grateful for being able to write for them. Following the period of heavy Twitter traffic, I want to dive in and showcase a number of things you can do with a Tweet, especially a Retweet or @mention of your content (any of your content). Many of these I have used in the past few weeks, so I know that they work. These strategies will help you to build your audience, your relevant audience on Twitter.
These 10 strategies will help you to:
- stand out from a sea of Tweets
- make connections
- build your following
- make sales (because if you do this right, people will follow you for your content and your personality online – there will be no need for the hard sell!).
If you are new to Twitter, check out my recent post for Europe's Social Media Blog – it is a great overview of how to get started on and use Twitter effectively.
10 Ways to Rock Your Tweets:
#1 Use 1st Names
I have posted about this before, here. I say that we should bring back good old-fashioned etiquette and use the person's name (where relevant) in a Tweet. I am still amazed at how little people do this! By using their name in a Tweet you are immediately personalising your Tweet. You will stand out, trust me. It is definitely worth the 3-10 characters that it requires on average to do so. I also recommend that you:
- Check your @mentions daily and respond to people by name.
- If someone RT's (retweets) one of your Tweets, go to their profile and check to see if they have a “real” name listed (if not part of their Twitter Username). Use their name in the thankyou Tweet! For example, I am @sociallysorted, but my name appears asDonna Moritz.
- Using their name shows that you are not sending an automated RT Thankyou Tweet.
I don't know about you, but I take notice when someone uses my first name!
#2 Look for things in common.
It doesn't take long to click on the “author” of a tweet and have their profile pop up. Do a quick scan on the profile and see if you have any things in common with the person. Do they live in an area similar to you? Do they have interests similar to yours? Are they someone that you simply admire for the work they do yet, you had not made the connection about them previously? What can you squeeze into your tweet that is personal, about them and links you to them? It's human nature to make “relevant” small talk and we love to find things in common.
I don't know about you, but I take notice when someone goes to the effort of finding out a little about me (in a non-stalky-kinda-way).
#3 Give Compliments
I don't know about you, but I feel good when someone pays me a compliment. Try doing it for someone else!
#4 Always Give Thanks
I don't know about you, but I like to be acknowledged. You?
#5 Add them to a list…a nice list.
I wrote about setting up Twitter Lists and the importance of them here and here. But perhaps the most important post I have done so far has been this one. It highlights the importance of connecting with people who engage with, and connect with your content on Twitter. In all of these posts, I talk about setting up lists that:
- allow you to track people you follow and organise them into searchable groups
- provide some sort of compliment. If you are going to put people into a list, make it one that they feel good about!
#6 Show you are real
Even if I am sending out a bunch of Thank You Tweets, I have a rule that every tweet will be different, if I can make it so. For example, I will use the person's name or mention their company or respond to something that they have said, or talk about a particular event (ie upcoming weekend, Christmas, Thanksgiving Weekend). I will also try to be wary of “location”. Thanksgiving weekend is not a public holiday in Australia, but it is in the States, where a lot of my readers are. Why do all of this? Apart from showing an interest, it also shows that you are “real” and the tweet is not automated. If you are going to tweet, then make it genuine. I don't mind automation for the sake of scheduling “content” tweets containing links to posts, but if you are addressing a specific person, make it personal!
I don't know about you, but I kind of like talking to a real person in real time, at the other end of a Tweet!
#7 Go beyond the @Mentions
By this, I mean take a moment, and actually click past the RT or Tweet. Take a look at the profile of the person. Perhaps take it a step further and check out their website. See if it looks interesting to you. In just the last two weeks, I have discovered that people who have retweeted my articles have included:
- the social media manager for a major European Football Club.
Football NutHusband paid attention to “social media” when I mentioned that one of his favourite European Teams actually had a social media manager who was Tweeting hello.
- the original writer/director of my favourite modern-Disney film! And yes, I did say hello and got to tell her that I loved it!
- Social Media blogs I did not know existed, but produce awesome content. I now follow them on RSS. Now was that worth their Retweet? I think so. It was definitely worth me checking their website out!
- A Forbes top 10 Female Social Media Influencer.
- People who are not famous or successful on Twitter, but are massively creative, savvy and downright funny. Yes, I followed. Yes, I engaged.
#8. Follow Up on Lists that you are added to by someone else
This is another way that a simple Tweet can lead to something more. If you are added to a List you can see it:
- in your newsfeed
- in your List section (under Member Of).
This guest post that I wrote (one of my favourite posts ever!) grew out of the simple gesture of someone adding me to a cool list. I did not know Angela Hemming at the time, but she added me to a list with a great name: Transmedia Savvies. I liked it. I thanked her. We chatted. Had Angela not added me to a list with a great name, I might not have found out that she was a talented film producer. I might not have found her blog. I might not have found out about her skill as a photographer. I might not have agreed to do a guest post for her “Tools of the Trade” series. And I would not have been able to welcome her as a guest writer on my blog to write Beyond instagram – How to Use Multiple Apps to Get the Photo Effect You Want. All from being added to a little old list.
Sometimes it is not about product sales and getting new clients. Just sayin'.
And here is the visual for how we met:
I don't know about you, but I would say that those few seconds it took Angela to add me to a list had a good outcome, wouldn't you?
#9 Don't forget new Followers
Of course, another way to acknowledge other Twitter Users is to thank them for following you – and even better, follow them back. In my case, I tend to follow more when someone engages with me than when they follow me. It is a personal choice as I like to acknowledge engagement, but you may choose to follow everyone. Regardless, the very act of following is a “thankyou”. But you can take it one step further and thank them for following you with a simple Tweet.
#10 Share Great Content
Don't ever discount how much a simple RT or mention of somebody's hard work means to them. If someone has worked on a blog post or piece of writing, the very act of sharing and acknowledging it means the world.
Even experienced bloggers like to know that their work is appreciated. So never underestimate how much it can mean for you to take a couple of seconds and share a post with your network, no matter how big or small it is. I can guarantee that it is worth it. Not only to your network (as they get to benefit from content that you think is great…and you should know!)…but the person writing it gets a hat-tip from you, and possibly more people beyond you. We pay for magazines but we read blogs for free. The best thing we can do to show that we liked an article is to share it.
Note: If you struggle to get the time to share posts, I highly recommend that you set up Buffer App – it allows you to easily space out the content that you come across as you browse the web. Easy!
That's my tips for Tweets that Rock. What are yours? Have you had any great connections come out of a single Tweet?
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