How to Use Instagram SlideShow: 10 Creative Ways to Stand Out

Give everyone the full picture with Instagram Slideshow!   Learn how to share multiple image posts on Instagram to engage and connect with your audience. 

In this post I share examples from businesses using Instagram Show effectively to engage and connect with their followers, so you can too! 

Hot to use Instagram Slideshow - 10 Creative Ways to Stand Out.
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Hot to use Instagram Slideshow - 10 Creative Ways to Stand Out.
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Image by Shutterstock


No matter what your industry type or genre, Instagram Slideshow posts open up a world of possibility for businesses to be creative and tell their brand story.

Intagram themselves don't want you to be restricted to choosing just one photo to post on your Instagram feed.  With tools like Instagram Stories and Instagram Slideshow they are allowing users to get creative.

Instagram Slideshow allows you to combine up to 10 photos and video into one post so that we can swipe through to view them all in a fun sequence.

Here's how they introduced Instagram Slideshow:

Surprise! ? Swipe left on the post above to see more. Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On a profile grid, you’ll notice the first photo or video of a post has a little icon, which means there’s more to see. And in feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post. Even more, you can now share from two to 10 photos or videos in carousel ads. To learn more, read the business blog. Link in bio.

A post shared by Express Your Business' Story (@instagramforbusiness) on

It means we no longer have to deliberate over choosing just one awesome photo – we can use Instagram slideshow to be creative and add context. It gives you another way to tell YOUR brand story.

So let's take a look at some smart (and engaging) examples of instagram slideshows so you can apply it your own business, and create your own!

10 Ways to Use Instagram Slideshow

With each of the following examples, click the arrow on the image to “swipe” right” or if you are using a mobile, click through to their Instagram account and swipe right to view the entire slideshow. 

#1.  Share Hot Tips

Indian Bike Touring company Trails of India do this wery well.  They often create a fun “Tip Series” on Instagram Slideshow – most of these posts feature tips for riding motorcycles across India.  Check out their tips for carrying a pillion passenger and not bumping helmets:

#2.  Create a Tutorial (Don't Forget Video!)

Just because it's an Instagram “Slideshow” doesn't mean you have to forget video. You can include as many videos as you like in the 10 slides allowed.

I love this example from Picmonkey as they show two videos in their Slideshow.

The first video shows the final published GIF effect video they created, and the second video shows how they did it. It's super useful if you are learning how to use their tool and use features like masking effects etc.


We see you, August? #swiperight ??to see how we created this bad boy

A post shared by PicMonkey (@picmonkey) on

#3. Create a Sliding Picture or Map

I love this idea as it turns the Instagram Slideshow into something a little more interactive.

When you design your content, create the image so that one slide merges into the next. I love how HP have done this so that it almost becomes a map experience.

Share all the twists and turns of your summer adventures with the HP Sprocket. ?

A post shared by HP (@hp) on

This type of approach could be great for tourism businesses giving tips for how to travel around a particular area or city.

#4. Explain a Concept with Visuals

The team at Easil use the sliding image style again in this next example.  The design has been crafted to glide seamlessly between the two images.

And it also serves a purpose:  to explain a concept that is easier to show in pictures than words… in this case, the difference between hard and soft edges with drop shadow.

The difference between an awesome drop shadow text effect and a bad one, often comes down to a subtle shift. Your drop shadow or glow effect should “lift” the design… it shouldn’t become the design. Swipe left to switch from a soft drop shadow to a hard one. . SOFT…. If you can blur the shadow into the background, it will make your text pop just enough to really catch the eye (without being overbearing). Think “soft”, “faded” or “blurry” effects over your images. . HARD…. Hard edges work well for modern designs. For hard-edged text, have a solid, hard-edged shadow that matches your font. In other words, go hard. . If you are not sure where to start with drop shadows and text effects, check out our new post, “How to Create Drop Shadow Effects that Don't Suck” (Link in bio). And be sure to check out our Text Shadow Tool in Easil. It makes drop shadows way more easy to create (without making them suck!) . . .

A post shared by Easil (@teameasil) on

#5. Create a How-To Slideshow

I like how Instagram's slideshow can be used to create a mini-version of it's big brother, Slideshare (ie you only have 10 slides to work with).

It forces you to be creative and succinct. HubSpot have pulled this off (with a little humour along for the ride) with this Instagram Slideshow. They show how to make professional videos with your iPhone:

#6. Showcase an Event

If you are participating in an event, don't just limit yourself to one image. Choose a great image as your cover image, then back it up some extras, showcasing an event or taking us behind the scenes.

I have followed Mirabeau wines for some time now as they do content marketing very well (and they do a nice Rose very well… one of the best Rose's in Europe!).

Here's what they put together from a Festival they were at recently. Now THAT is my kind of bar:

#7. Take us Behind the Scenes

I love the content marketing from Koala mattresses. In this example they take us behind the scenes, taking their “Koala Van”, to the streets… with photos of customers and tacos and fun.

The also share their “surprise and delight” shenanigans with customer's who have bought a mattress (did I tell you it was a fun company?).

Today we surprised 5 customers in Sydney who purchased today with a TREAT ?

A post shared by Koala (@koala) on

#8.  Showcase a new Product

Sometimes one image is not enough, especially if your new product is a crystal Swarovski encrusted waterbottle. Swell!

#9.  Share Interesting Facts and Figures

Just like in No. #4 above, the 10-slide style of Facebok SlideShow can be very powerful for sharing short, factual information.

Creating a “Did You Know” mini-deck or sharing some facts and figures about an industry, product or location can be effective with Instagram slideshow.  Just like in the folflowing examples.

Social Bakers share some interesting facts about social media in China:

Hubspot created a cool mini-slideshow about the tech industry in Berlin:

#10.  Feature Fan Photos

An Instagram Slideshow is a great way to showcase fan photos (with permission of course).

Moment makes awesome iPhone lenses for iPhone. In this case they share some stunning photographs from their community using their lenses. It's hard to share just one image, so a Slideshow is a great way to share multiple (awesome) images).

Your Turn

Have you used Instagram Slideshow yet?  Next time you post on Instagram, give it a try! 

Share Your Brand Story with Instagram Slideshow - Here's 10 Creative Ways to Get Started
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Share Your Brand Story with Instagram Slideshow - Here's 10 Creative Ways to Get Started
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Image by Shutterstock

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.
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