23 Easy Instagram Post Ideas that Will Boost Your Engagement

If you're looking for easy Instagram Post Ideas then this post is packed with them.  We've got 23 Easy Instagram Ideas that will make your engagement soar and help you decide what to post on Instagram.

No longer will you be stuck for things to post on Instagram with this easy reference list – and there's a handy infographic to refer to whenever you need inspiration.  

23 Easy Instagram Post Ideas that Will Boost Your Engagement
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Image by Dmitry_Guzhanin, Depositphotos


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Instagram is booming, there's no doubt.  And when it comes to engagement, it's THE platform to consider for most businesses and industries.

Even a small, focused community can be powerful in terms of engagement and results on Instagram.

Here are a few stats to pay attention to:

Have we grabbed your interest yet? Ready to learn what to post on Instagram for your business?

Instagram Post Ideas (when you're not sure what to post on Instagram)

80% of Instagram users follow a business account on Instagram and 1/3 of users are using Instagram Stories. That's a LOT of users following stories, which makes it even more impactful to realise that 1/3 of the most viewed stories are actually created by businesses.

Put simply, many businesses can find an engaged audience on Instagram. I think we can settle on the fact that it's worth your consideration, right?

But here comes the tricky part that often stumps the Instagram users in my community – what in the heck do we create and share for our Instagram Posts?

Well, my friends, wonder no more. The folks at Unmetric have pulled together 23 easy and creative Instagram post ideas for marketers wondering what to post on Instagram.

All of the Instagram post ideas are laid out in this fun infographic below. Take a look, then I'll meet you on the other side as we break down the Instagram Post Ideas for you to use in your own business (with examples):'

23 Easy Instagram Posts that will make your engagement soar.
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Infographic by Unmetric

That's a lot of Instagram Post Ideas. Let's break them down (with a few examples):

23 Easy Instagram Post Ideas

Let's break down 23 things to post on Instagram when you can't think of what to post on Instagram. Refer to the infographic for more examples!

1. Giveaways & Contests

We start out our Instagram post ideas with something we all love:  a competition or giveaway.  Gamifiying your content can be a really clever strategy that gets results. Put simply, we can't resist a contest!

And contests are always a great way to rouse up some engagement on your account – and in doing so, you will grow your audience and get more eyeballs on your products and services.

A tool that helps you create contests is Wishpond (they also do easy landing pages, lead capture, online forms, email marketing and more!).

Hot Tip:  Make the prize super relevant to your audience. That way you will attract the right kind of entries (and leads) to your contest.  It also pays to set very clear guidelines or rules for your contest.

2. Thought Leadership

Do you have some expertise or expert knowledge that sets you apart from others in your industry? Don't be afraid to share it in a visual way with images or video – or even via Instagram Stories.

Ask yourself:  How can you help your followers or audience with what you know and your thoughts, ideas and predictions on a particular topic?

The infographic example refers to Nasa, who used a composite image to show the progression of the solar eclipse. This is in NASA's area of superpower so it makes sense that they would share it. While everyone else was sharing single photos, they were sharing the journey of the eclipse and teaching what they know in their Instagram Posts:


3. Product Features

Let's talk Products as the next example of Instagram Post ideas. It's okay to focus on your products and highlight them – just be sure to not overdo it and use this sparingly. Sometimes it's about the value the product brings to your audience (what's in it for them?) but sometimes it's just about the product.  Make sure you have great photos and video to use in your Instagram posts!

Of course, Starbucks do this well, but another brand that excels in showcasing their product is Death Wish Coffee on Instagram. Their products are up-front-and-centre and always presented in creative ways.

5. User Generated Content

User Generated Content (UGC) has a 4.5% higher conversion rate than brand-generated content on Instagram. It's also one of the easiest Instagram post ideas to apply.

So it makes sense to consider using UGC for your Instagram Posts. Airbnb are one of the best examples of an account using UGC. Their content is almost 100% entire generated by their community - from guests and by hosts. Airbnb then shares this quality content with permission.

6. Influencer and Celebrity Endorsements

Just like with User Generated Content, we also tend to trust celebrity endorsements of products, even if we don't know the celebrity or influencer personally.

As showcased in the infographic, Nike introduced the Pro Hijab where they joined forces with celebrity athletes that would appeal to the ideal customer for that product - namely Ibtihaj Muhammad (fencer), Zeina Nassar (boxer) and Zahra Lari (figure skater).

Closer to home for me, my favourite Avenger is an ambassador for Tourism Australia. How can the world not trust Thor telling them to travel to Australia and enjoy a nice glass of shiraz in the Barossa Valley, this time in partnership with Jacob Creek Wines:

Hot Tip:  Don't think that influencer marketing is not for you or that you have to just enlist big-time celebs for your Instagram posts. Instagram users with small followings can still be influencers so look out for the people in your audience who have a following of say 5,000 to 50,000 followers and not just in the millions. Thank them, share product with them, sponsor them and support them in telling your story.

7. Cause-related Marketing/Corporate Social Responsibility (CSR)

Project the ideals and values your brand stands for by using cause-related marketing. If you genuinely align with a cause, charity or social enterprise, share it as one of your Instagram post ideas.

Koala Mattresses donate money from every sale of their mattresses to saving Australian Koalas.  They share this cause and their fundraising for Koalas on Instagram and their entire business is built around the theme of Koalas ...so there's no question about what they value!

8. Holidays and Events

Social media is the perfect place for sharing content around holiday themes. And of course this is perfect for your Instagram Posts.  It's important to keep track of major events and holidays so that you can feature them and use them for content ideas.

Don't just limit yourself to Christmas and Easter - take note of the quirky or "different" holidays that can be celebrated throughout the year as well as regional holidays and events that are unique to your area.

Yes, some parts of the world celebrate International Bacon Day. Personally I prefer Margarita day!

9. Popular Hashtags

Search on popular hashtags related to your niche or topic and use them in your posts. Try to keep a mix of high volume popular hashtags, more niche-specific hashtags and then unique hashtags that are related to your specific brand or brand events. 

Posting around an event that you are at, or associated with is, is also a great way to have your content discovered!

11. DIY Ideas

What do you know how to do that you can share the process for? We love to watch how-to and DIY videos, so if there is something that you can teach your audience, share it!

Lowes are the master at doing DIY Videos - everything from Christmas wreaths to home-made iceboxes. Here's one of their videos showing how to create a DIY firepit:

Your video doesn't have to be "high end". It can be you showing something on camera or a screencast that shows the steps to follow.


Quotes are everywhere on Instagram and Instagram posts are no exception. The key is creating quotes that stand out.  You can do this by quoting someone else and using fresh, original content (see my tip below) or you can create quotes or thoughts based around your company values.

I like how Death Wish Coffee keeps this on-brand with their snarky sense of humour - which their death-wish-strength-coffee loving audience LOVES. Check out their account for great examples.

17. Stats and numbers

Stats and number can be used to tell a story too and give you plenty of Instagram post ideas. The key is to make it visual and engaging.   Give extra context to the numbers, add the backstory or expand on the story in your caption. Hubspot do this well on their account, and so does Social Bakers.

18. Artsy stuff

If you haven't noticed the boom in lettering, calligraphy, and all things doodling - then you haven't been looking at many Instagram posts lately.

Accounts that showcase hand-drawn or hand-made art, in particular, do really well on Instagram. If you can incorporate creative hand-made art into your account it will usually do well. If you don't have hidden talents then consider partnering with an influencer who does!

Samsung teamed up with Instagram Illustrator and Stop Motion Animator @Moography to create this animated video to promote their robo-vac:


ACT 3: Stop Messin' Hello everyone! I have teamed up with the folks at @samsunghomeappliances to create a 3-part stop motion animation series featuring some of the coolest home appliance technology Samsung had on show at CES2018 in Las Vegas. CES2018 has come to an end and it is time to wrap up this campaign as well. This last act in the series is titled 'Stop Messin‘ and features the new Samsung POWERbot. I feel that the POWERbot is one of the coolest consumer tech products around right now and kinda feels like something straight out of a Jetsons episode. Imagine having a little robot minion that goes around cleaning your house while you sit on your sofa and binge watch your favorite TV series. Goosebumps? Yup, I thought as much. 😀 I hope you loved this stop motion video. With this campaign, I am giving stop motion animation a serious shot so I would love to hear your feedback. Drop me a comment or send me a DM - would love to hear what you think. #art #arts_gallery #illustrator #illustration #samsunghomeappliances #sponsored

A post shared by moography (@moography) on

19. Offers and promotions

If you have a promotion or sale, don't forget to share it on Instagram as one of your Instagram post ideas.  The more creative and visual you can make it the better.  If you have over 10,000 followers or a verified account you can also add "Swipe Up" links on Instagram Stories to encourage followers to swipe/click through to your content.

20. Throwback

Throwback posts allow you to tap into popular hashtags like #ThrowbackThursday as well as to recycle old content. And let's face it, we all love anything nostalgic, right?

If you are a brand on Instagram, share old footage or images that showcase your brand history and the story so far. We love it!  Qantas do this well with their #FlashbackFriday posts, in this case remembering their first "Around the World" Service:

21. Customers

When it comes to Instagram post ideas, this one is all about the customer. Customer testimonials and User Generated Content are both great ways of showing how people are actually using your product or service.

This type of content works well for B2B brands as well as B2C on your Instagram posts.  Basically we, as humans, like to hear what other humans think!  We trust each other!  So if you can share customer content about your brand, it's a win.

Frank Body have done this for a long time, sharing the coffee body scrub photos taken by their customers and shared to Instagram. Shared with permission, this type of content is very powerful. Your customers can often share more authentic, meaningful stories about your brand and products than you can.

22. Link to blog content

Instagram is not about getting people to link away from Instagram as it is for other platforms (the best content is on Instagram and consumed on Instagram).  However, occasionally you might want to lead them to your website, blog content or podcast.

When you do, make your image or video engaging and be sure to add some helpful information IN your caption. Providing value on Instagram is one of the best ways to encourage people to trust your content and click outside of Instagram for more. Do this sparingly and you people will often follow your call to action.

Hot Tip:  Give a sneak peek of what is in your blog or podcast content. Give them something to snack on and they are more likely to click over and read the rest!

23. Recipes

If you have not been hiding in a remote jungle you would have seen the huge popularity of "Taste" Style recipe videos - often with an overhead view as the ingredients are whipped up (in rapid motion) into something delicious.

Here's an example of (love it or hate it... I love it) iconic Vegemite. They created a Vegemite Scroll recipe using their spread:  

Stop scrollin' start rollin'! ?#VegemiteScrolls #Vegemite #DIY #BVitamins

A post shared by Vegemite (@vegemite) on

You don't have to be a food blogger to create recipe videos or use this as one of your Instagram post ideas. You can use your ingredient in a larger recipe if you have a food-related product.

Or why not choose a day of celebrating to create and share an inspired recipe. Think Green Macarons for St Patrick's Day or something Hot Cross Bun-ish at Easter Time. Your followers will relate to the seasonal (and tasty) content in your Instagram posts. Mix it up!

Phew, that's 23 easy Instagram Post Ideas for you to try!  Remember to consider each type of post in terms of how it suits your overall brand strategy, message and voice.

Get More Content Ideas for Video!

Ready to create some great content with these Instagram Post Ideas? Download my Free Guide with 99 Video Ideas you can use to get started.

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With a little creativity, almost all of these examples can be used by most businesses or brands on Instagram.

How Will You Use these Instagram Post Ideas?

What ideas will you try first?  And do you have any of your own to share? Leave them in the comments below.  

23 Easy Instagram Post Ideas that Will Boost Your Engagement
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Image by Dmitry_Guzhanin, Depositphotos
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.
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