These Infographic Template Hacks are perfect for non-designers. No design skills required! In this post, I share 3 ways you can create infographics quickly and easily – without wasting time, money and energy coming up with ideas.
BY DONNA MORITZ | FEBRUARY 26, 2020
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Creating infographics can be a major project that takes hours of time, working with a designer (and it can run into thousands of dollars in design costs).
I spent years creating infographics for clients with the help of a very (very) savvy illustrator. It involved a lot of storyboarding, copywriting, design and illustration approval, plus a LOT of back and forth communication with clients to create highly shareable infographics.
Many of our infographics got thousands of shares and hundreds of re-blogs across the web, like this one ( reposted here) and this one (reposted again on sites like this one). You can see some of them here on Pinterest.
Yes, infographics can be great for driving traffic, but not everyone has a huge budget (or time) for creating infographics. The good news is that for non-designers, there's an easy way:
Infographic Template Hacks for Non-Designers
The easy way is to use infographic template hacks and tools. When used the right way, you can create custom, pro-quality designs… as long as you know these tricks. Here they are, broken down, step-by-step. But first, I created a summary infographic for you:
Let's break these tips down even further. And note, I used all 3 tips when creating the infographic above, in just 30 minutes.
When creating infographics, think creatively. Infographics can be more than just data-driven visuals filled with pie-charts and stats. An infographic can be educational, funny, tip-driven or based on how-to information. Put simply, there are no rules. As long as you are sharing content graphically in some way, you can deliver the information in an infographic.
1. Use an Infographic Template Tool
The easiest of the infographic template hacks is to use a template tool (and actually using the templates vs freestyling your design!). This is the easy way for non-designers to create infographics. Especially if you don't have a budget to pay for a designer or illustrator.
Infographic Template Tools
Infographic template tools that I love right now are:
- Visme – is known for awesome infographic and presentation templates but also amazing animation features. Right now, Visme is one of the best tools for infographic creation + one of the biggest template libraries and feature sets for non-designers and designers alike. Their new version 2.0 lets you add animations and videos into your infographics and many more features that make this a great tool for creating infographics.
- Canva: has one of the best selection of shorter infographic templates which are great for Pinterest right now (where it may not be beneficial to post super-long infographics).
- Easil – also has a selection of shorter infographics in a range of styles.
The idea is to leverage the template that the designer has created for you. All you need to do is make changes to the template without butchering the design elements.
Steps 2 and 3 are infographic template hacks that will help with this, but for now, let's look at how a template from any of the infographic tools can give you a great framework to work with:
- Left Hand Side: Original Infographic template from Easil.
- Right Hand Side: Completed, edited infographic using my template framework.
As you can see, I've kept it VERY simple so that the final product looks and feels like it was designed by a designer, not by me. The edits took just 45 minutes, as I had prepped my planned headings and content before I started.
In the final infographic, I didn't change much at all. The only two things I changed were:
- The heading and body copy (text), and a slight increase in font size for the blurb in each section so it is easier to read.
- Some added arrows to highlight key concepts.
I could have changed the color, AND the design AND the images but I kept it super simple to show you how easy it is to create an infographic. To change the infographic to be more on-brand, I can add the tips in steps 2 and 3.
Hot Tip: You don't have to change all the things!
Sometimes you might find something key in the template that you want to keep. In this case, I kept the template images.
Initially, I intended to replace the images in the template, but then realized that the existing images worked well for the infographic. To make them work, I edited my copy/text to reflect the images themselves, for example:
- using the term “don't be a cracked record” to explain that you should create fresh Pins on Pinterest and not just share the same content over and over.
- used the icecream photo to talk about how an image of a boy eating icecream can mean different things to different people when you don't add text for context.
Yes, I could have changed the color, the images, AND the fonts. But I liked the simplicity of changing text only, and keeping images already on the template.
Hot Tip: If I was to change the images, I would switch them for retro images with the backgrounds removed to easily change them.
Which brings me to the second of our infographic template hacks:
2. Make Minimal Switches
The next of our infographic template hacks is to make minimal switches (ie switch same for same):
- Need to change the font? Stick to the same style of font.
- Changing to your brand colors? Match the same number of colors on the infographic.
- Need to switch out images? Use similar images or icons. Keep it simple and switch ‘same-for-same'.
Let's take this fun coffee template in Visme. I wanted to edit the template to create an Instagram image that reflects my love of coffee, and to have a little fun with why we love it. Here's the template:
In keeping to the rule of ‘minimal switches' I aimed to only change:
- the text (to reframe the message to something more humorous)
- the colors (to use colors more suited to my brand), keeping the image the same.
Hot Tip: Visme has a cool palette generator so you can choose one of your brand colors (or create your own default palette) so I chose a palette that included a teal color, to match one of my brand colors:
This way, when I choose the new palette, I know that the colors will be “same-for-same”. In other words, I will have the same number of colors on my new version compared to the old version, keeping the design integrity intact.
After switching out the color palette, headings and text/body copy, the resulting infographic looks like this:
Here's another example from Canva. I took the motorcycle infographic template on the far left and made minimal switches to create the visual content infographic on the right – switching the text and the images only. I kept the same fonts and overall style:
The fact that I limited my changes to only two elements helped me to edit this infographic template quickly … and to create a new, custom infographic in just 45 minutes.
3. Protect the Sizing
For quick, easy editing, stick to the same ‘size' when you switch content.
By ‘size', I mean that you should keep headings and body copy the same length. Switch out similar size icons and images. Whatever you change, ensure that you keep it in the same ‘size-range'. This protects the sizing and quality of the original design.
Using the coffee example, above you can see that I:
- matched any new headings to the same length of the original heading on the template.
- matched any copy text to the same approximate length as the original.
- kept the original icons because they matched the words (ie coffee beans icon => excitability). If I was to change them, then I would choose a similar size (and style) icon to switch it up.
Starting to get the hang of this?
Simplicity is best, especially if you want to take an infographic template and turn it into a custom, professional design in less than an hour!
Have you ever created your own infographic? You might find it's easier than you think when you use these infographic template hacks and follow some of the tips in this post. Let me know in the comments below.
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