Using Images on Facebook – 3 Ways to Create & Track Engaging Content

Using Images can help to solve one of the most difficult things to accomplish online – keeping track of stuff you want to refer back to. 

Information moves fast.  So when it comes to creating content, driving engagement and retrieving information… it can get overwhelming.

Here are 3 image tricks you can use on Facebook now to create, track and retrieve awesome content.  Better still it allows your followers to track and refer to your content too!

Using Images on Facebook - 3 Ways | Engaging Content | Main Image
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No-one can resist looking at a photo, right?  Then let's jump in and look at how super-useful a photo or image can be on Facebook.  They are more than just a tool for driving engagement. Images are your friend when it comes to dealing with the overwhelming task of creating, tracking and keeping content that rocks! 


Because an image:

  • has a unique URL.
  • is engaging and easy to spot.
  • keeps the conversation in one place (and remember – conversation breeds conversation and on Facebook comments and likes breed comments and likes).

1.  Rounding up the Troops

Are you in a Facebook Group? I am in quite a few of them. They range from a small 8-member group, right up to one with 6,500 members.  All have their purpose and allow for some amazing enagement, sharing, community, feedback and discussion.  I have blogged about the benefit of Facebook Groups before, so let's just say that I love them.  When used well.

The problem with Groups is that they can get very big. Personally, I find really large groups overwhelming.  As an admin or a user, a simple image can help you to find and track information. Here are some examples:

Using Images on Facebook - Amy Porterfield Group
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Amy Porterfield uses an image in her group to encourage people to introduce themselves in a single location – in the thread under the image

In one of my groups, we encourage members to support each other and share, recommend or engage with each other's businesses (where they feel comfortable to do so). How do we do it? With an image!

Group Image by Socially Sorted, Sunshine Coast Australia
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A little Ninja sharing is helped along with a brightly coloured Image….sorry I can't show you more (secret “Group” business).


What a Great Question - example of image for group post
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Somebody asks a great question in the group? I can highlight it for others and pin it to the top so everyone can join in!

Basically an image can provide the “location” for important content.  Anything that needs to be tracked is attached to an image.  As an added bonus, if I want to go back to a discussion from a year ago, I can find it through the image URL.  Keep a record of important engagement around images.  You can also easily scan through photos (because Images are highly recognisable, right) and find it that way.  

2.  Call Your Readers/Likers to Action

This one is great for your Business Page Facebook Wall. No words necessary – here is an example:

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Add a call to action to an image”¦and you can always track the responses!

The list of ideas is endless with this one.  Encourage your followers to

  • share something
  • answer a question
  • conduct a mini poll
  • steer towards and click on a link to a landing page
  • click on any website or link….use your imagination.  

But I really like using images for not only driving traffic but also to collect responses and encourage interaction. There are so many options – go for it!

3.  Host a Chat

One of the activities that we do with our clients (many of them public figures or Authors) is to host online Facebook Chats or Facebook Experiences.  They are loads of fun and can create huge engagement on a page.

  • We use a photo to “anchor” the chat.  
  • We announce the event and create buzz about it weeks during the week before it is hosted.
  • We encourage fans/likers to “save the date” and time. The chats usually run for 1 hour.
  • In the few hours leading up to the chat we announce that fans should watch out for the image announcing the chat on the page.
  • We post up the image about an hour or two before the chat.  It has a welcome message and announces that it is the “anchor” for the chat.
  • We start the chat under the image – if people get lost on the wall of the Facebook page, we simply post the link to the image to them and directions where to find it on the same wall.
  • We routinely get upwards of 100 comments and 200-300+ likes on a chat.  Sometimes more.

Here is one we did with Kim Morrison from and Like Chocolate for Women.   

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Holding a chat on Facebook can be greatly enhanced with an image!

The best part?  Kim and her team not only had a great experience, their fans learned a lot AND they walked away with a direct link to valuable content – via an image.

 How did I create these images?  A mix of tools but although I love Photoshop, my right hand DIY image tools are Picmonkey and Canva

Got any more image tips for Facebook? I would love to hear about them – share them below  in the comments!  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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  1. Leonie Orton

    Great tips Donna 🙂 And thanks for the tip!

    • Donna Moritz

      Thanks Leonie! Glad you liked it. I am in love with the Monkey. He rocks! Have fun with it!

    • Donna Moritz

      ha ha there’s always more ideas where those come from Nikki! ha ha. Glad you liked them!

  2. Ashley Porter

    I started using images more now that I know how much a visual representation of whatever we are communicating is more likely to draw viewer attention than without. Thanks for interesting post Donna!

    • Donna Moritz

      That’s great Ashley! Facebook tends to favour text posts for reach at the moment but they also give images high results and then your followers are more likely to engage with photos so definitely worth adding lots of images. Have fun with it!

  3. Pauline

    Ah Donna, how I love your tips. Always fast, practical and actionable. I didn’t know images have their own URL’s. You are a font of knowledge.

    • Donna Moritz

      Thanks Pauline! It’s great to know it helps. Sometimes I wonder if I am telling everyone stuff they already know so it is good to know that what helps me out, helps others. Have an awesome weekend!

  4. Toni Nelson

    A picture is worth a thousand words. Really enjoyed your tips on how to use them on Facebook.

    • Donna Moritz

      Yes it is Toni! Thanks for the feedback – so great to know that it is useful for you!

  5. Kama

    Great ideas 🙂

    • Donna Moritz

      Thanks Kama! I have been meaning to write this post for a while! Hope you are having a great week! :o)

  6. Kelly

    You mention Facebook Groups and I’d like to join some for mothers, but am not sure how to find the groups to join? I’ve put the word Mothers and Mothers Groups into the search bar, but don’t seem to find out much that way. Any tips?

    • Donna Moritz

      Hi Kelly – the Facebook search is still a little buggy so it may or may not show up groups in your area – I would maybe look at local businesses and organisations on Facebook that cater for mothers, and ask them or engage with some of the other mums on there….also midwifery groups often have mothers groups – in Australia we have mothers groups that come out of all sorts of sources, like child care centres, play centres, coffee shops, physiotherapy pregnancy groups, churches etc. Maybe they would be good places to ask? Don’t be afraid to ask because there are always other mums out there in the same situation. I have two kids myself, so I know that mothers groups can arise from the most unusual of places. Good luck with it!

  7. dgladys

    Yet another reason to avoid Faecebook like the very plague. An dgladys isn’t ‘me’. Its just a login I created for a specific subset of specific sites.



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