How To Set Up Your Pinterest Business Account for Results

Not sure how to set up your Pinterest Business Account? Stay tuned, because we've updated this post to show you how! You'll be all set to create your Pinterest Business Account for more traffic, shares and results. 

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Macaroons by B. Sonjachnyj, Shutterstock


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Originally published in 2012, this post has had a complete refresh, so that you can set up your Business Account on Pinterest with the latest tools, tips and links from Pinterest… and a handy infographic.

Let's jump in and get you started:

Why Set up a Pinterest Business Account? 

 If you're serious about Pinterest for business, it's important to set up your Pinterest Business Account. There are many advantages to this including:

  • It's free to sign up for a Pinterest Business Account and Pinterest helps you do it with their guide here
  • You'll get access to Analytics tools and also a Business Profile for Pinterest. 
  • You get more control over branding and content attribution. 
  • You can sign up for a fresh new Business account for Pinterest OR you can upgrade your existing personal account to a Pinterest Business account to access all the business features.

Here are the steps to setting up your Pinterest Business account: 

Steps to Setting Up Your Pinterest Business Account

1. Adding Your Pinterest Details

Once you have your Pinterest Business account set up, all you have to do is go to your settings and fill out your profile details.

You'll then add your profile photo/image, the location of your business and any other helpful information that your ideal audience should know. 

2. Claim Your Website 

Now that you've set up a Business Account, you'll be able to claim your website, as well as your Esty page and any other social media accounts you want to list.  This will help you to keep consistent branding across Pinterest. 

Claiming your website ensures that your name and profile picture appear on every pin you share/save along with your content. This happens no matter whether you created the pin or somebody else pinned it from your site. Your branding goes with the pin!

Can you see why setting up a Pinterest Business Account is important?

3. Check Your Analytics 

Once you claim your Pinterest Business Account, you'll be able to see the performance data on all of your pins that you create.  You'll do this by checking your Pinterest Analytics… situated right in the dashboard.

4. Check the Business Terms of Service 

Your Pinterest Business Account will have a different Terms of Service to your personal account. Check the Terms of Service for your Pinterest Business Account here.  Compare it to the Terms of Service for a personal account. Pinterest is supportive of the B2B and B2C potential of businesses using their platform, so take a moment to familiarise yourself with their terms and conditions when you open or update to a Business account. 

5. Use the Pinterest Resource Page 

One of the biggest benefits of updating or opening a Pinterest Business Account is the awesome resources offered by Pinterest for businesses.

Pinterest is dedicated to working with brands and encouraging them to use Pinterest as part of their overall social media marketing strategy.  This is a clear “green light” for brands or businesses to market on Pinterest. Note: the usual rules of “remember to make it about the user” apply here. Don't just sell, provide great content that your ideal audience or follower would be searching for on Pinterest.

Pinterest has a great new landing page and Series of tools for Businesses – designed for businesses signing up for the first time….and for current businesses already on Pinterest.

These tools are easy to use, and Pinterest have provided an easy “walk through” for businesses wanting to set up a Pinterest Business Account.  This includes how to set up your Business account, claim and verify your website and find resources and tools. Visit the Goodies Page anytime to get some great tools for Pinning including the browser button so you can get found on Pinterest!

We'll dive into more of some of these tips from Pinterest but first, here's an awesome Infographic that steps you through setting up your Pinterest Business Account – by Fundera

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Visit the Fundera website to view the full infographic and article

Now all that's left, is to start pinning!

Pinterest offers some great guidance to help you get started and we covered some of that in this post. But before you do, check off on the tips from the infographic, above. These tips are super handy for Small Businesses and will help you optimize your Pinterest Business Account for results:

8 Steps to Creating the Perfect Pinterest Business Account

1. Establish Credibility with a Pinterest Business Profile

As you've seen in our intro above, it takes just a minute to do this, by setting up your Pinterest account for Business.

2. Optimize for Pinterest Search with Keywords

You should use Keywords in your Pinterest Business Account description (ie the “About Me” section) to maximize your ranking for search. Pinterest can be optimized for keywords relevant to searches and also uses a handy hashtag system.

3. Add Pinterest elements to your website

Here is where you add the tools that I mentioned above – like the Save and Follow buttons so that people can follow you, find your content and share it.

4. Set up your Pinterest Post Scheduler

I recommend that you use a scheduling tool like Tailwind to schedule your pins to Pinterest. It's much easier than doing it manually and you get a lot of added benefits from using a 3rd-party tool.

You can read my full review of Tailwind here. Saving 15-25 pins per day is a great place to start on Pinterest, and a scheduler helps you do that.

5. Optimize your website landing pages for mobile

You'll be getting traffic from Pinterest to your website so make sure you're ready! But you need to be even more ready for mobile. 80% of Pinterest users access the platforms from a smartphone so makes sure your website is mobile optimized.

6. Create consistent imagery

Not only with your ideal customer or blog readers recognise your images if you create images in a consistent style, but they are more likely to read and share your content if the imagery on the pin is similar to your landing page.

This also applies to running Pinterest ads – they will perform better if your branding is consistent across pins and website.

7. Showcase products and services with Pinterest Boards

Get savvy with your Pinterest boards and showcase the main boards at the top of your profile. Think about what your ideal customer would be seasrching for on Pinterest, and create boards to help them find that content.

8. Create informative, helpful content

Ensure that your pins lead to more awesome, helpful content. 30% of consumers want to see pins with links to more information, so give it to them.

Looking for more Pinterest Business Account Ideas?

Check the infographic above for some examples of great businesses doing well on Pinterest including Wayfair, Burberry, American Family Insurance, Starz Network and Equinox – some of these are not exactly companies that you would traditionally expect to do well on Pinterest. So, take note of what they do!

That's it!  Easy….. Happy Pinning!

Your Turn

What about you? Have you set up your Pinterest Business Account? Are you on Pinterest as a brand? Has this post inspired you to set up a Pinterest Business Account?  Leave a comment below!

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Macaroons by by B. Sonjachnyj, Shutterstock
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
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  1. Julie Geigle

    Thanks for the great tips. I think pinterest is so cool but to be honest am feeling a little overwhelmed with all of the social media marketing. It’s a full time job in and of itself.

  2. Donna Moritz

    Thanks Julie! Glad you liked it. I totally get the “overwhelm” thing about Social Media. I am currently putting together an ebook and then a great program ready for release early-mid next year that will have a lot of tips and tricks for managing social media so that it is effective and not a “time suck”. If you are not already on my weekly updates, consider joining as I also include regular tips for that, and the more feedback I get about it being an issue, the more I will focus on it!

  3. Jared Hoylman

    Made creating a new business account a breeze! Thank you! My business name is Hoylman Photography if you want to follow… 🙂

    • Donna Moritz

      Hey Jared! I am glad to hear that it made it easy for you. And yes, I will definitely find you on Pinterest. Thanks for the feedback and happy pinning!

  4. Robbie Schlosser

    Thanks for your insights and inspiration, Donna! I just converted my page to a business account. SO EASY! And how wonderful to have a link to my website on the main page, right below my name. I created a pin for the conversion:

    • Donna Moritz

      Awesome Robbie! Yes it is pretty simple, and nice to have such easy guidelines and references to work with. Pinterest continues to win me over for being “easy”. Have a lovely Christmas!

  5. A.K.

    Is there a way to have multiple users manage a single Pinterest account?
    I.e. I want to hire someone to assist, but I don’t want to give them the main username & password. Twitter lets me assign an “Ad Manager”, Facebook lets me “Add People” and set roles & permissions… but I don’t see a way to do that through the Pinterest Business control panel. What am I missing?

    • Stacey

      A.K. I’ve been Googling the same thing for the past 10 mins. Were you ever able to get your questions answered? Any insight would be appreciated. Thanks!

      • Donna Moritz

        Hi guys – this is a really old post (3 years old) and I am not sure that you can to be honest – I think the best way is to use a tool like Tailwind and that allows multiple users.


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