Pinterest loves fresh pins on Pinterest or “new pins”. The more fresh content you can create to be shared from your website, the better.
In this post, I'll share why Pinterest loves new pins shared from your website, and how to quickly create and add fresh pins on Pinterest (in 3 easy ways).
BY DONNA MORITZ | 16 DECEMBER, 2019
At a time when social media newsfeeds and algorithms keep changing, it can be refreshing to have a platform that tells you what they want you to be posting on that platform.
Pinterest is telling us just that. The best place to keep up with Pinterest best practice is the Pinterest Blog. You can find articles like this which give a lot of clarity around how to create pins (click the image):
Pinterest Content Tips:
Here are just some of the content tips from the team at Pinterest:
- Add new pins over time rather than uploading a bunch at once. I use Tailwind's scheduler to do this.
- Add a full description (up to 500 characters). But be aware that the first 50-60 characters are the most important as this is what will show up first in the feed). Use full sentences and add a call to action. Add a few hashtags to help people find your content.
- Pinterest also wants us to focus our energy on “creating great content that’s tailored to your audience’s interests and needs” based on their creative best practices guidelines.
And lastly, Pinterest wants us to create pins and post those fresh pins on our feeds, because fresh Pins or “new pins” are actually more likely to show up in the Related Pins feed. So, it's worth creating them! Let's take a look at what fresh pins on Pinterest actually are…
What are “Fresh Pins” on Pinterest?
At one time we could simply change the description of a Pin, so it would then be viewed as a “fresh pin”. But Pinterest has evolved how they view pins and therefore what is considered “new content”.
Basically it's all about the combination of the image and the URL. A fresh pin needs to be a new or different URL + image.
So if we have a blog post like this one that you're reading, we could create 5 images and we get 5 new pins. The URL remains the same, but the image changes. It's not so much about the description and the title, although it's not a bad idea to vary them between images). When you think “fresh pin” think about changing up the image.
So this leaves us with one question:
How in the heck do we create images – easily and quickly – as non-designers?
You can outsource it. But you can also do it in-house (and quickly) without going back and forth with your designer. The answer? Learning to edit designs quickly as a non-designer.
One image can become 5 quick images with just some simple tips and editing tweaks. Let's take a look at 3 easy ways to do this.
Create Fresh Pins on Pinterest – New Pins Made Easy
1. Mix Up Your Image + Text for Fresh Pins
The obvious way to mix up your images is to use different images in the first place. A completely different image is your best shot, however there are a few ways to do this quickly and these tips will help:
- If you take your own background images, create a whole bunch of them so that you can create 3-5 Pins at once for each webpage or blog post.
- If you use stock photos, then use a series of similar images. You can find these by (a) searching on the same photographer or (b) searching for “similar” images on most stock libraries. Sites like Unsplash allow you to use pro-quality images for free under their licence so you can quickly grab 5 different images.
- If you do use the same image or don't change it much, be sure to change the title text as well, because this give differentiation to your Pins but remember that it's the image that is the most important part that needs to look different.
1. Start with a base image
I started with a base stock image and added that image to the background of my design, in 600 x 900 orientation (the perfect Pinterest size):
2. Use a variation of the image
I then created a cut-out version of the lollipops (with transparent background) so I could have more control over where the image was placed.
I can then place that lollipop image on any background and change the background color:
Hot Tip: You can use a tool like Photoscissors to remove the background of an image. Or, in this case I used the Remove Background feature in Easil. This feature allows you to remove the background of most images, as long as there is definition between the foreground and background.
The title alone isn't enough to be considered a “fresh pin” as it's mostly the image that needs to vary between each link but changing up the title adds another layer of difference and gives you an opportunity to catch the attention of people seeing the pin – and entice them to click through for more.
2. Use Templates to Create Fresh Pins on Pinterest
An easy way to create fresh pins is to use templates. Go to your favorite visual design tool and choose a template. Here are some examples of templates that could work well for creating multiple Pins (from Easil).
Let's take the middle image for example. If I wanted to change that up, I can easily switch out the image and colors for a fresh design:
Note that I didn't have to make too many changes to transform the image. Stick to one or two changes (text and image) and don't over-do it.
It's also important to keep the length of your text to a similar length to that of the text on the template. Then you can be sure you won't mess up the design structure and balance of the final image. Trust the template designers … they know what they're doing.
3. Use Filters, Effects and Elements
Along with changing out the image or text, you can also use your design tool to add effects that change up the visual. These include:
- adding filters – best in combination with a change to the image (zoom in on a particular and blur the background or use a different angle of the object/scene .
- using a different photo aspect or angle, or zoom in on a particular aspect of the image, or blur the background.
- adding a color overlay – best in combination with a change to the image as per above.
The resulting image should be noticeably different to other images you have created for the same post. If you need to use more than two variations to do this, then do so.
In this next example, I transformed the same template by doing these things:
- Removed the cut-paper layer.
- Added a simple blue filter overlay. To do this I added a shape over the top of my image, and changed it to the turquoise color. Then I reduced the opacity of the image so the “peg” image would show through.
- Changed the heading to white and added some bold and italic effects (the font and font size remained the same).
Again, I can change this up to a few more images by simply changing the titles on each image. Don't just limit your title to the actual blog title. Experiment with other ways of adding context, like asking a question, reframing the title or highlighting the problem that the reader might be experiencing.
We could change it to something like this to catch attention and remove the number:
Alternatively I could use a different color overlay for a pink, purple, orange hue, and boom… a different type of image.
Can you see how easy it is to mix it up for fresh pins on Pinterest? New pins don't have to be difficult if you tap into some of these easy edits.
Repurpose for other platforms too!
You can do the same thing for other platforms too! For example, Twitter is like Pinterest in the sense that if you are creating content to share from your website, it needs to be fresh.
Twitter no longer accepts duplicate tweets, so if you are using any sort of scheduling tool, you need to mix it up. For my Twitter images, I will create a base header image like this one here for every post:
And then I'll repurpose that into 5-10 multiple designs. Using the tips I shared above, this usually takes me no longer than 5-10 minutes. And I'm a non-designer!
As shown above, I mix up the image and the heading/text in a few different ways. Then I will plug them into the tool SmarterQueue. Smarterqueue allows me to create 10+ descriptions which mix-and-match with the images. The result? 100+ images ready to schedule over the next 6-12 months.
Hot Tips for Creating Pins
Pinterest have shared their tips for creating pins (and especially new pins) and these include:
- Create striking and engaging visuals or images
- Make the product or service the focal point of the pin
- Add context to your Pin (ie showing how to use the product or service or adding context in the description)
- Create your images in vertical orientation (ie 600 x 900px)
- Keep continuity between your image style and the landing page you are sending us to. Pinterest likes there to be some connection between the image and landing page or blog post. Keep continuity between the background color or the image itself or the title text and font. I can use any of these images above to bring readers back to this post and they will feel like they have arrived in the right place.
The team at Pinterest has also said that it's fine to add a logo to your image – just aim for the top or bottom centre of the image (according to Pinterest this works best).
Include these tips when creating your Pins, and you'll be off and racing.
Tools to Help You
As discussed above there are 3 key tools I use to do this:
- A DIY visual design tool. This could be a tool like Canva or Easil, which I have used to demo the examples above.
- A tool for creating fresh descriptions for my pins and adding multiple versions to my blog post for sharing. I use the wordpress plugin Tasty Pins. Check out this post for more about this amazing tool.
- A tool for sharing and scheduling my Pins to Pinterest. I use Tailwind app for this (and I'd be lost without it). Find out more about Tailwind here.
Feeling ready to create fresh pins quickly and easily?
Over to You
Are you creating fresh Pins? What is your workflow for creating a variety of “fresh pins for Pinterest”. Let me know in the comments below?
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