Facebook Cover Videos are being rolled and and they are awesome.
Now you can showcase your brand on your Facebook cover with video.
In this post we share 7 examples of Facebook Cover Videos to inspire you, why they work, and how to create your own, using savvy tools.
BY DONNA MORITZ | AUGUST 12, 2017 | CONTAINS AFFILIATE LINKS
Facebook slowly rolled out Facebook Cover Video and now it is widely available for Facebook users.
This means that instead of a regular static banner image, you can now feature a video as your Facebook Cover.
This is what Facebook says about their Cover Videos:
By making cover video available, we want to help you create more engaging interactions and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your Page cover – Facebook.
Faecbook Cover Videos are an additional way for you to showcase your brand. Here's how you do it:
How to Create Facebook Cover Videos
1 Hover over your Facebook Cover Image and click on the “Change Cover” button that pops up.
2 Use the drop down menu and choose “Choose from Videos” or “Upload Photos/Video” to create your cover video.
3 Upload your Facebook Cover Video.
4 Crop and edit the video for the best fit.
5 Enable your fans to see a new side of your business!
Here are a few tips and things you should know when you are uploading and setting up your video:
- Even thought the cover image is wider than a standard video, upload your video and then you can drag and drop it and/or crop it to the correct size. Try to use video that has the most important content in the middle of the image so it is not cut off.
- Videos must be at least 20 seconds long but no longer than 90 seconds.
- Facebook recommends you use dimensions of 820 x 312 pixels.
- Your video should be 1080p.
- You'll need to choose a thumbnail image for your Facebook Cover Video. Choose something that shows what the video is about and teases/encourages people to click play on your video.
- Facebook Cover videos will autoplay and auto-loop so they are a great way to catch attention on the newsfeed.
Let's take a look at a 7 inspiring examples of Facebook Cover Videos. Be sure to check them out to see what is possible for your brand:
Facebook Cover Videos – 7 Awesome Examples
Buffer have done a great job in showcasing their team in this Facebook cover video.
Their cover video is a great mix of regular video and hyperlapse to create a simple video that shares the spirit of the Buffer family.
Oh and they use drone footage too, which is super cool, and always a winner.
Be like Buffer and Showcase your Team:
Watch the full video here:
Easil are an edgy tool for creating visuals (so cool they looked like a pro created them), based in Australia. I love how their Facebook cover video is subtle yet impactful, showing how to easily change up design templates, in this case, for hospitality.
One look at this video and the word “easy” come to mind. I can instantly see how easy Easil is to use. And that's all you want from a brand video, right?
Showing the customer that you can easily solve their problem with your Facebook Cover Video is smart! In this case, the video shows how to create graphics that look like a pro created them.. in seconds.
After watching the cover video do it's thing you are in no doubt that using the Easil templates is not only easy, but solves the challenge for brands to do in-house marketing that looks “quality” and not cookie-cutter like everyone else is doing.
Be like Easil and show how your product easily solves a problem:
Watch the full video here:
3 Mari Smith
I love how Mari Smith has used the opportunity to show the many aspects of her personal brand.
Mari's Facebook Cover Video showcases:
- the fact that she is a “globe-trotting” keynote speaker
- how Mari was recruited by Facebook to train small businesses in Facebook Marketing.
- Mari's roles as a brand ambassador and educator
- her experience as a live webcast host
- her best-selling author status
- the brands Mari has worked with.
It's a great example of how to use the Facebook Cover Video to showcase your personal brand.
Be like Mari and Showcase your Personal Brand:
Watch the full video here:
4 Animatron Wave
Animatron Wave is a really cool video creation tool that allows you to create social videos quickly and easily.
Their Facebook Cover Video shows how you can:
- Make beautiful videos in minutes using over 2.5 professional video clips
- Create a website for your video
- Use video to drive up sales in your business, attract attention, get more leads, and help your company grow
- create videos in just minutes using their tool!
You can try their tool here (and my community saves 10%). I am loving Wave for creating social video.
Be like Animatron and share the benefits of using your product or service, rather than just the features:
Watch the full video here:
5 National Geographic
When it comes to Facebook Cover Videos, you would National Geographic to have a fantastic example and they deliver!
Of course they excel at just about everything visual, so this is no different.
In their cover video, they do one thing. Capture the simple beauty of the very nature they showcase with their brand.
It's a stunning mix of visual and stirring music so you can't help but watch this video on repeat.
National Geographic are also known for showcasing their photographers and the beauty of what they capture, and as always they do this in the caption of the video.
It captures the heart of what National Geographic's brand is all about – the stunning beauty of nature.
Be like National Geographic and showcase your community (and the personality and heart of your brand).
6 University of Michigan
I love this Facebook Cover Video from University of Michigan.
It's beautifully shot, and immediately places you in the shoes of a student, capturing all that it could be to be a student there.
From the guy walking the halls in awe to the excitement of sport and the challenge of new learning and discoveries, this is a smart video.
It taps into emotion and the idea of what “could be” – helping the viewer to see themselves as a student there.
Be like the University of Michigan and showcase what could be.
I can never resist searching to see what Australia do with new features and they didn't disappoint. This Facebook Cover Video is simply stunning.
There is something special about drone photography when it comes to tourism and destination marketing.
I am sure we will see more and more of it and I wrote about it here.
The Kimberley region in Western Australia has been on my bucket list for a long time and now I am just dying to get there. What about you – does a video like this make you want to be somewhere IRL?
Be like Australia and use drone footage to have us in a complete state of awe!
What Tools can You Use?
Maybe you have an existing video that could work and you can simply upload it. But if you are stuck for where to start, use these tools:
1 Animatron Wave
I shared Wave's Facebook Cover Video above! This is an exciting tool for creating professional quality videos in no time at all.
The benefit of Wave is that you get access to millions of professional video clips. Winning!
It has a simple drag and drop editor and you can easily add text and fonts.
Here's a snapshot of how to create Facebook cover videos with Wave:
Animoto is a great tool for creating Facebook Cover videos if you have your own video footage.
Use one of your templates and upload your photos and video, add text and boom – video! Check out Animoto here.
Over to You
Have you seen any great examples of creative Facebook Cover Videos?
Leave a comment and tell us about it below!
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