How to Drive Traffic with a Clickable Facebook Timeline Cover Photo

The Facebook Timeline Cover Photo opens up a world of creativity for marketers – if you use it in clever ways.  

In this post, I will show you one quick way to take advantage of your Facebook Timeline Cover Photos – something that you might not have thought of. In fact, very few people are using this strategy, so it's time you took advantage of it!

First, some information about the Timeline Cover Photo. It's an awesome piece of real estate on your Facebook Page:

  • It's the first thing people see when they come to your page. 
  • When you change your Facebook Timeline Cover Photo, Facebook “announces” it on the newsfeed, and it will often get good airplay with your fans (you know the story – not all of your posts get “seen” so anything that Facebook favours has to be a good thing, right?).
  • Facebook values “images” highly and every revamp that they do features images on the timeline more prominently
  • Facebook have released the restrictions on the Cover Photo and now you have a little more leave-way to play with it.  No longer are you prohibited from including calls to action – you can CTA to your heart's content.  Which means the click here, do this, download this, subscribe to this, watch my webinar, come to my event shout-outs are allowed.  That's very cool.  The only thing you need to be aware of is that you can't have any more than 20% text on your Cover photo.

“50% of News Feed content today is photos and visual content” – Mark Zuckerberg

And every Facebook update brings more and more emphasis on Photos. Images. Visual Content.  Need I say more?

So here is the thing.  Many marketers and brands have embraced the new Timeline Cover Photo rules.  There are many examples of brands now adding Calls to Action to their images, but very few examples of adding really obvious “click here” calls to action – and taking advantage of the “clickability” of the Timeline Cover Image.  Here are some examples that I did find:

HubSpot Facebook Timeline Cover Photo
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HubSpot have included a Call to Action to Click and download their EBook

Mari Smith Timeline Cover Photo
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Mari Smith also ask you to Click to Register for her latest program…

So, how can a Timeline Cover Photo be “Clickable”?

It's simple.

When you Click on the Timeline Cover Photo, the photo will “open up” allowing the person to see the extra description you enter.  When you first upload the cover photo you have the opportunity to add a “description” and enter additional information.

This is where you add your:

  • “clickable” hotlink or hyperlink (URL) to your: 
    • website
    • product
    • program
    • webinar
    • event……….  are you with me?

Take a look at my recent cover photo – there is a strong call to action to click on the “button” in order to access my e-book.

Socially Sorted Timeline Cover Photo
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All arrows lead to clicking the button….

And this is how the description shows up when you click:

Socially-Sorted-Cover-Photo-Description
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The description allows you to add a clickable link and more information about where you are sending them and why!

So I decided to take one step further and create some curiosity:

Socially Sorted new Timeline Cover Photo - Ninja
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Click on the Big CLICK HERE and you arrive at the description and URL below….

Socially Sorted Clickable Cover Photo for Facebook - Ninja Image
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…where you are directed right back to THIS blog post.

 If you click on the somewhat cheeky CLICK HERE then you are directed to the description above and the URL for THIS blog post. In fact, that might be exactly how you arrived here.

Like? Well, actually you can use “Like” as a call to action too…but that's for another blogpost.

Remember:  it is a two step process. The main cover image is not “clickable” in terms of being an instant URL, but once you click ON it you arrive at the second description box with a clickable URL. As a result you can be very clever iwth your use of “click here” buttons on your cover photo.

Have some fun with it.  I created the last timeline cover photo using PicMonkey – my favourite visual social media tool at the moment. And if you want to find out some GREAT tips for using PicMonkey and other tools to do awesome things with visual social media, then be sure to subscribe to my updates (at the end of this post or on my home page) as I will be announcing a fabulous new program very soon!

Leave a comment below – have you seen any great Timeline Cover Photos that caught your attention or made you click? We would love to hear about them. Leave me a URL to the Facebook page so we can check it out!  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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