Visual Storytelling

How "Subconscious" Is Your Social Media Marketing?

A couple of years ago I saw a video that posed a big question for me.   Just how much are we taking in, both consciously... and especially unconsciously, when it comes to branding and advertising? With this in mind, I wanted to show you that same video (plus a second...

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Remarkable Marketing – Zarraffa's Coffee

This is the first of a series of blog posts highlighting exceptional marketing strategies.  It may be via social media, online marketing or good old bricks-and-mortar offline marketing by a business on the corner of the street.  Whatever makes me turn my head to look...

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5 Ways Qantas Shows Us That Twitter Matters

Two things.  I love flying...and I love social media.    So when I found myself talking about a major Australian airline (Qantas) last So here are 5 ways in which Qantas show us that Twitter Matters, and why all businesses should consider using it to promote their...

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