A Hot Tip for Increasing Your Engagement on Pinterest

Pinterest is growing in popularity and reputation as not only a fun social media platform but also one that drives traffic and brand awareness. But what about engagement on Pinterest? How can we best engage other users to get the most out of this “hot” Social Media Site?

A Hot Tip for engaging on Pinterest
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HOT TIP: Don't Just Pin - Engage a little!


The answer is simple.  Do as you would on Twitter, Facebook, Google+. Use the 3 Engagement methods of: (a) Comment (b) Share (c) saying Thank You.

The Comment – This is a no-brainer.  Try to take some time to comment on the pins of other users on Pinterest. Engagement breeds engagement.  A “quick” version of this is to “like” a pin, but making a comment takes it one step further. Doing both is even better!

The Share – as with RTs (Retweets) on Twitter, and Shares on Facebook, this is a quick way to nod your head and say that you appreciate something that someone has pinned and you want to tell others about it.  On Pinterest this is known as the Re-pin and this is really what you want – for other people to “re-pin” your Pins (especially if it is your content and all links lead back to your website via the URL that you pin).  The same goes for you – if you like something and you appreciate it – share it by Repinning it on one of your boards.

The Thank You – This is the one that is (mostly) so far overlooked on Pinterest, and by doing it, you could bring yourself some great engagement with other Pinners.  On Twitter, it is courteous to “thank” others for their Retweets (or RTs) of your information by Tweeting the person and mentioning them in your tweet.  On Facebook, it is a good idea to comment on a post when someone shares it and tag the person to say thankyou. On Pinterest it is no different. If you see someone has repinned your Pin, then make the effort to go to their Board, and make a comment saying “thanks” for repinning.

Oh and if you want an easy way to check who is repinning your ‘original” pins (if they are pinned from a URL such your website), type in the following:

www.pinterest.com/source/xyzwebsite.com –  for example www.pinterest.com/source/sociallysorted.com.au

This will give you a page showing all the pins from your website url (including your own) but also those that are repins.  This makes it easy to visit the boards that you want to engage with to say thanks for repinning.  It also shows you the pinners that are sharing your original content, and therefore possibly worth following back.

Commenting, Liking and saying Thankyou may well attract some sort of Edgrank or Statistics that contribute towards your status on Pinterest in the future, and tools such as Pinerly are definitely showing a move towards that…..but it is the good old fashioned respect and engagement that comes out of a thank you or a hat tip comment that makes these actions worthwhile.

Try it out.  You may find that your presence on Pinterest is more fun and engaging if you get out there and “chat” with other Pinners.

Are you using Pinterest?  Have you had anyone thank you for a Re-pin?  Do you comment on other boards and say thank you for Re-pins? If not, will you try to do it a little from now on?

Photo source:  http://www.istockphoto.com/stock-photo-15040874-hot-chili-pepper.php

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.

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  1. Kimberly

    My activity on Pinterest so far is to pin and repin. You’ve inspired me to increase my interaction. Thanks!

    • Donna Moritz

      Awesome Kimberly. That’s great. Even a little bit helps! Have a great Friday and weekend !

  2. Isi Dixon

    I’ve just signed up to Pinterest a few minutes ago and am awaiting my invite. It looks like a great place. So thank you very much for these tips they couldn’t have come at a better time. I promise to be a good “pinner” (if that’s the right expression).  🙂

    • Donna Moritz

      That’s fabulous Isi – I must warn you it is a little addictive initially so you may find you lose a little time on there. Glad the tips are useful. I will be posting out some great Pinterest tips over the next two weeks so keep an eye on the blog! Have a great day!

  3. Marney Perna

    Hi Donna:) Great article and I have using Pinterest for a few weeks now. I was interested in your comment re checking out followers and repinners etc…what if your Pinterest is in you name not a business so that there is no URL? I keep getting an error 404

    • Donna Moritz

      Hey Marny! Nice to hear from you – you raise a great point. I have actually just added it to the post so as not to confuse anyone – the “source” search is for pins that originate from a particular URL (ie from your website or someone elses website). I don’t believe you can do it for your own general repinning as a person (or even as a business) – it is for searching for those pins that are repinned from a particular URL. On that note, if you pin any original content, always make sure that you pin from the actual page of your website (ie the products page) and not just your home page – ie it will save the full url against the pin. I hope that helps!

  4. Robbie Schlosser

    Thanks, Donna.  Very useful information, coming in handy immediately.  Especially for checking who’s repinned my stuff.  And thanks for reminding us to keep social media social. 

    • Donna Moritz

      That’s great to hear Robbie. I will have to find you on Pinterest! I see you are a Jazz man with a great reputation – I play the drums (family band originally!). Love your Pinterest boards by the way – a great mix of what you love and what you do!

      • Robbie Schlosser

        Thanx, Donna, for your kind words.  I enjoy exploring your Pinterest boards to stay up to date on all things social media.  Infographics are the current “bright and shiny objects”, and what’s next?  I’m also taking a lesson from you on how to thoughtfully & effectively arrange all those boards on your page.  BTW, you’ve done it, so do you recommend separate personal and business pages?  I thought it’s better all in one page.

        • Donna Moritz

          Hi Robbie – to be honest I have done the two profiles because I am a typical girl and like to post up pins about my interests, travel, food destinations, activities for my kids etc, and sometimes it is a little too much to subject social media followers to – I do include some personal interests in my business boards, but I tend to keep my personal one for things that I want to refer back to for life, family, travel, interests etc. I do include some social media boards there too, in case people find me there, but I try to keep them separate. I would suggest that if you just do one, then do a mix of your business related boards as well as some personal interest – people still want to know about you! In most cases, I would recommend that businesses should have a board under their business name so that people can find them. And definitely public personalities should use their personal name for their pinterest account. I hope that helps! It kind of depends on the person and the business! Great question though!

  5. Adam Bean

    Hey Donna

    I have to admit I still haven’t given Pinterest a decent go yet. But as the Fullnoise and I are using it for this weeks podcast topic, I had better get a move on! Lol

    You are spot on though, all of these platforms come back to the same principles, give before you try and take. If you want people to share your stuff, then you need to lead the way and share other people’s content first.

    Kama wins again!

    Cheers Benaie

    • Donna Moritz

      Absolutely Beanie!  Pinterest has become my 3rd highest referral source, so I am definitely paying attention to it now. I was surprised at first as I was not even pinning a lot, but I was mixing it up between my own content and curating content from others.  Now I am definitely giving it the attention it deserves.  Have fun with it! 



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