5 Videos to Get You Thinking about Marketing, Social Media & Content

Here are 5 Videos that will make you stop and think about marketing, visual social media, your content  and advertising in general.

These are the videos that made me turn my head lately and think about why I create content, how I create content and who it is for.

These videos are not super long and I hope you find them thought-provoking.

Oh and the first and last videos might shock you – for entirely different reasons!

1.  BS Detector

Are you focusing on the right things in your marketing? Not likes, not your Klout Score, not the number of followers you have but whether your marketing efforts are achieving measurable results? Are the followers, likers, readers engaging with your content and wanting more from you – in the form of products and services? and how are you measuring it?

Warning:  this video is somewhat “shocking”.

[youtube=https://www.youtube.com/watch?v=gjsT-z16vR0]

2.  The Last Advertising agency on Earth

This video takes a look at the difference between:

  • Out-bound Marketing (where communication is one-way, marketing goes out in a hit-and-miss fashion, and there is little focus on entertaining, educating or engaging the customer) to
  • Inbound Marketing (where communication is two-way, interactive, engaging, entertaining and experiential,  the customer comes to you, and the customer chooses what information they wish to receive).

The Last Advertising Agency on Earth is a marketing agency that has ignored the shift from outbound to inbound marketing:

[youtube=http://www.youtube.com/watch?v=ERGrSQoY5fs]

Huge thanks to William Price, Global Manager (eMarketing) at South African Tourism for showing these first two videos at his recent presentation at the Social Media Tourism Symposium (he's well worth following at @william_price)

3.  Video is no longer an option, it's go**amn mandatory

Think the shift to visual social media is just a fad? Think video is just a fad? Then think again!  Using a collection of the most popular viral videos of 2012 and 2013, this video shows that “video” is no longer  an option….that it's mandatory, for any brand wanting to connect with today's audiences. The power of storytelling, using video, is one of the best mediums for creating that connection:

[youtube=http://www.youtube.com/watch?v=1mOyIUCCtDE]

4. Derren Brown – Subliminal Advertising

Derren Brown is dubbed as a “Psychological Illusionist” who combines magic, suggestion, psychology, misdirection and showmanship in order to seemingly predict and control human behaviour….only he is completely open about how his “tricks” work.

I wrote about him in this post  and I wanted to share it again here, as this video will have you thinking about how we process the information around us, especially visual content.   It makes you think about the power of imagery, branding, and how our business or personal brand is “seen”.

[youtube=http://www.youtube.com/watch?v=ZyQjr1YL0zg]

Can't quite believe it? Click here to read my original post and watch the first video to see the experiment repeated.  Prepare to be amazed at the power of a visual imagery…..again.

Do you believe, after watching these videos that we should be thinking about how we are being “seen” – by being prolific cross a number of platforms (online and offline) and going where our readers/fans/likers/followers are hanging out to share our message.  The concept of “being everywhere” suddenly sounds more important than ever when it comes to creating presence, either consciously or unconsciously in the minds of your potential customers!  Get yourself out there!

5.  Amazing Mindreader reveals his “gift”.

What can I say.  This video is rather shocking for a whole different reason to video 1. You really should watch it.  And then go and check your privacy settings.  Just sayin'.

Which video resonated with you the most?  I would love to hear your thoughts in the comments below, and be sure to leave a link to your favourite marketing/social media video!  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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5 Comments

  1. Erin Hatton

    Lots of food for thought. I’m going to have to spend some time thinking about what this means for me as an author. 🙂 Thanks.

    Reply
    • Donna Moritz

      No problems Erin – I think the main thing for Authors is to consider that it is so important now to build a platform – even if you are getting published by a major publisher they all look for you to have a platform. It does (to some degree) fit in with the “be seen everywhere” idea in video 4. Definitely use video and lots of imagery/images/photos to promote your books too – I hope that helps!

      Reply
  2. Jaelex

    Thanks for sharing these, Donna. There’s a lot of food for thought there. And the last one was just scary!!! 😮 LOL!

    Reply
    • Donna Moritz

      ha ha yes definitely….very scary! Glad you liked them!

      Reply
  3. Web Outsourcing Gateway

    A lot of reasons to think outside the box, there are a lot of points to consider in these videos. More opportunity of making contents that is worth marketing. Thanks for sharing.

    Reply

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