5 Tips from Facebook – Integrating Facebook Marketing with Offline Marketing

Here are 5 quick tips for integrating your “offline” marketing strategy with “online” Facebook Marketing.  Quick and Easy and straight from the horses mouth…and they are sitting on your Facebook Page!

Tips for Integrating Facebook Marketing with your current "Offline" marketing strategy
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Are you integrating your "online" Facebook Marketing with your "offline" Marketing Strategy? - Here are some tips from Facebook!

Have you noticed the little box in the bottom right hand corner of your new Admin Panel on the Timeline called “PAGE TIPS”?   It contains quick, simple tips for you to scroll through.  Don't worry if you haven't – I have posted some of them here. If you have a “Bricks and Mortar” business and a Facebook Page, then you need to check these out!


The tips we are featuring today are all from the Page Tips box on the Admin Panel of your Facebook Timeline for Pages. All easy to implement.  Many of them are so simple you may have overlooked them, so I thought they were worth reviewing.

The challenge is not in “doing” social media, it is in implementing a marketing strategy for your business that integrates social media with your already existing (and successful) practices. At the end of the day, many of our clients and our readers have real “bricks and mortar” businesses and need practical ways to make social media work for them while not forgetting the fact that their business drivers all come back to relationships with their customers.  Many of these tips from Facebook will help to make your social media marketing work for you:

Add Page URL to receipts or flyers
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A simple idea but so powerful - also add your Facebook Page URL to your email signature!

Tell Customers to like your facebook page and check in while at your store
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Tell your Customers to Like Your Page and Check-in while at your Place of Business - this is so important! Every Check-in and Like is broadcast to their friends and subscribers!

Support Other Businesses
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Tell Your Fans about the Businesses that YOU love, by using this simple idea. By sharing with your fans some great ideas, resources and content, you are also showing fans and businesses that you are a great source of advice and information - ie an expert authority as well as a great business!

View Your Insights to help plan Social media Strategy
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Get an "Insight" into your Social Media and Facebook Strategy - not just a bunch of boring stats, Page Insights help you to see what is working and what is not! Check in on it weekly!

How to share your Facebook in store and online
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Promote Online and Off - tell your fans about your instore promotions and tell your instore customers about your online promotions. Integrate them!

So there they are. Great tips from Facebook for all small businesses trying to integrate social media marketing strategy into their current online and offline marketing. Facebook are giving some great advice now for businesses using their platform and have produced some great guides as part of their help section especially their Facebook Guide to Business section.  Check it out here. Especially read the section on building your presence on Facebook with Pages. But if you just implement some of the above simple, key strategies, you will be able to reach so many more potential clients.  And the best part is that most of these strategies are free, cost very little or take very little time to implement.

So what are you waiting for. Will you implement any of these strategies or are you already putting these into place in your business.  I would love to hear about your plans and your successes!  Post them below!

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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