3 Visual Social Media Tools You Need as Your Wingmen

I write about visual content creation tools and visual social media a lot on this blog. But it's the tools I use daily, the “wingmen” if you will, that go unsung.

These “wingmen” visual social media tools don't create fancy graphics, and they can't take full credit for the finished product. But the finished visual content often can't happen without them.

Here are my 3 visual social media tools you didn't know you needed. Enjoy having them as your “wingmen”.

 

3 Visual Social Media Tools You Need as Your Wingmen
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3 Visual Social Media Tools You Need as Your Wingmen
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Vintage Airplane by Shutterstock

 

 

3 Ace Tools You Will Use As Your Visual Content Wingmen

Here are the unsung “wingmen” of my visual content creation “kit-bag” of tools:

#1  Clipping Magic

Only a year or two ago, I sought out quotes for getting backgrounds etched out of images (to make the background transparent) – the result being $50-$100 per image.

Boy oh boy how things have changed.

I then found a great guy in the States who could do the same thing for $5 an image (he was super fast and I would always tip him).

But now, I can DIY these little babies if the image is not too complicated.  Yes. Clipping Magic is just that. Magic.

With just a few clicks and a little careful observation, I can remove the background from an image. It's drag and drop and super simple:

3 Visual Social Media Tools You Need as Your Wingmen - Clipping Magic Home Page
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Why would you do this?  Sometimes you want an image to overlay on any background – hence the removal of the “background” to create a transparent background or png image.

Clipping magic allows me to do just that!

In the following image I took a screenshot of my phone “home screen” and I wanted to overlay that image on a new background. I needed to get rid of the black background around the phone:

3 Visual Social Media Tools You Need as Your Wingmen
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All you need to do with Clipping Magic is place green dots on the parts of the image you want to keep…

and red dots on the parts of the image you want to get rid of.   Easy hey?

Clipping Magic does the rest!

3 Visual Social Media Tools You Need as Your Wingmen - Coffee Cup using Clipping Magic
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3 Visual Social Media Tools You Need as Your Wingmen - Coffee Cup using Clipping Magic
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This Coffee Cup from Shutterstock needed to be put on a custom background – enter Clipping Magic.

Note the green and red dots on the image above? Yes. It's that simple (and quite fun, if I do say so myself).

Clipping Magic is free for a trial or certain number of images then a small monthly fee of around $3. It's totally worth it.

I use it nearly every day to do an image or two. If you are a product-based business, I daresay you will use it even more than that!


 

#2  Google Chrome Eye Dropper Tool

This tool I LOVE.

I started using the Eye Dropper Tool out of necessity when using one of my favourite visual content creation tools, Canva.

As awesome as Canva is, I couldn't grab a colour and match it like I could in Picmonkey or Photoshop.

Zach (head of Social Media/Marketing at Canva) told me about this little tool as a workaround and I have used it ever since.

Eye Dropper is open source extension which allows you to pick colors from web pages, color picker and your personal color history.  In fact its use has gone beyond Canva and has allowed me to grab colours from all over the web to use in my designs – matching them from anywhere.
3 Visual Social Media Tools You Need as Your Wingmen - Google Chrome Eye Dropper Tool
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3 Visual Social Media Tools You Need as Your Wingmen - Google Chrome Eye Dropper Tool
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With the Eye Dropper Tool I can grab the colour hex code of any colour on the web!

 

The Eye Dropper tool is simple (and FREE) to download and add to your Google Chrome Toolbar.

To grab a colour you want to match, you simply click on the program to open it, choose “Pick Color from Webpage” from the Eye Dropper Dashboard and then go to the place on the webpage that you want to sample – and sample it.

In this case, I sampled the green background on the title image for this post:

3 Visual Social Media Tools You Need as Your Wingmen - Eye Dropper Tool in Action
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3 Visual Social Media Tools You Need as Your Wingmen - Eye Dropper Tool in Action
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See the little square on this image? It's just been sampled by Eye Dropper.

 

Once sampled, you can instantly grab the hex code for that colour and then use it in your designs (including on Canva) or even Photoshop.

Or you can keep a record of the code to use it again later. Here's the colour code for the sample I did, on the Eye Dropper Dashboard:

3 Visual Social Media Tools You Need as Your Wingmen - Eye Dropper Dashboard
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3 Visual Social Media Tools You Need as Your Wingmen - Eye Dropper Dashboard
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For this sample, it's “teal” with a Hex Code of #277984 – ready to use on any other program!

 

Easy!  If you are a chrome user, download the app now – you won't regret it.

This will be one of your go-to visual social media tools.  Even after Canva adds the same functionality to their program (and I have 100% confidence they will at some stage soon) this tool is still a very handy “wingman” for when you want to grab the hue that rocks your world… from anywhere on the web!

 

#3  Compressor.io

I post a lot of images on this blog for you guys.

A lot.

The downside of that (apart from all the time taken to add them) is that large images can slow down a website.  So I try to be vigilant about reducing image size.

I had been using various ways of doing this including image resizing on Photoshop, but a handy tool landed on my radar last year that I have used a LOT since then.

It's called Compressor.io and it's all kinds of awesome:

3 Visual Social Media Tools You Need as Your Wingmen
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3 Visual Social Media Tools You Need as Your Wingmen
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Compressor.io compresses and optimizes images up to 90%

Why is it awesome? 

  • It's drag and drop, easy-peasy and user-friendly.
  • It compresses and optimizes images by up to 90% – loving that!
  • It will handle all formats – JPEG, PNG, GIF and SVG.  You've got all bases covered.
  • It's easy to grab and use when you are in a hurry!… and did I mention it's free?

What are you waiting for – grab this litle baby right here.

That's it!  3 Super easy, super fun to use and super super super helpful tools. Trust me when you use these tools you will start to wonder how you ever created awesome visual content without them!

 

Over to You

Are any of these visual social media tools new to you?  Or are you loving them already? 

Leave a comment below and if you have a “Wingman” tool for visual content creation that you can't do without, please share it with us! 

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.
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